Digital Content Strategy Specialist

Elevance Health • Atlanta, GA

3d • Hybrid

About The Position

Digital Content Strategy Specialist Location: This role requires associates to be in-office 3 days per week at our Atlanta office, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless accommodation is granted as required by law. The Digital Content Strategy Specialist is responsible for the day-to-day coordination and content management of digital content within our Executive Briefing Program / Client Experience Center Content Management System (CMS). This role is responsible for updating databases, coordinating logistics and publishing content (still images, video, infographics, data) in support of immersive and interactive guest experiences, ensuring each client engagement reflects accurate and hyper-personalized content. This role also serves as the first line of defense for onsite technology and CMS-related issue-triaging incidents, coordinating with IT and vendor partners, and tracks SLA performance to keep the experience center running seamlessly. How You Will Make an Impact: Content Management & Publishing: Manage the day-to-day operations of our experience center content management system (CMS), including uploading client-curated content (still images, videos, infographics, data) updating existing content / templates, and ensuring all content is current and accurate; Assist in the testing and validation of new content and system functionalities to guarantee optimal client interactions; Publish content; Proofread and edit content to ensure high quality, accuracy, and adherence to brand voice and style guidelines. Execute Content Vision/Strategy: Ensure execution of the content vision / strategy as defined by business and program leadership. Collaborate with cross-functional teams, including experience leaders, facilitators, VFX designers, sales executives, and marketing professionals, and coordinate content creation, tailored to each guest experience; Attend client strategy sessions and partner with Executive Briefing Program / Experience Center facilitators to translate objectives into a CMS client engagement framework; Customize standard templates to create tailored client narratives and experiences; Partner with Experience Center facilitators and sales executives to refine and finalize client-specific content Cross Functional Collaboration: Work closely with other content managers across our ecosystem of our Executive Briefing Program / experience center leaders, VFX designers, sales executives, and marketing professionals, to coordinate content creation, tailored to each guest experience; Support content intake, approvals, and deadlines to support center volume and experience freshness. Works with respective business partners to understand their objectives and come up with optimized solutions leveraging a CMS and provides onboarding and training on the CMS. Multi-Engagement Execution: Actively engage in the content development and production processes for multiple concurrent client engagements; Coordinate and manage timelines, dependencies, approvals, and publishing milestones across multiple stakeholders; Support engagement workplans (intake → build → QA → publish), including run-of-show readiness checks, risk tracking, and escalation paths; Partner with experience center team to prioritize competing requests, ensuring standard content updates and client customizations are delivered on time; Demonstrate exceptional organizational skills and attention to detail.

Requirements

• Requires a BA/BS degree in a related field and a minimum of 2 years of experience in governance of content in complex, regulated industries; or any combination of education and experience, which would provide an equivalent background.

Nice To Haves

• Bachelor’s degree / relevant field such as: Digital Media, Communications, Marketing, Interactive Design, UX/HCI, media production, Information Systems, Computer Science, Instructional Design, or related discipline preferred.
• CMS Proficiency: Deep knowledge of content management systems, or Extensive, verifiable experience in digital content, web management, along with a strong portfolio.
• Demonstrated experience supporting high-visibility, client-facing experiences where quality and reliability are critical.
• Proven ability to manage multiple concurrent priorities under tight timelines, with excellent follow-through.
• Digital content operations, content management, or experience / interactive content delivery.
• Hands-on administration of an enterprise or custom CMS (publishing workflows, templates, permissions, governance).

Responsibilities

• Manage the day-to-day operations of our experience center content management system (CMS), including uploading client-curated content (still images, videos, infographics, data) updating existing content / templates, and ensuring all content is current and accurate
• Assist in the testing and validation of new content and system functionalities to guarantee optimal client interactions
• Publish content
• Proofread and edit content to ensure high quality, accuracy, and adherence to brand voice and style guidelines
• Ensure execution of the content vision / strategy as defined by business and program leadership.
• Collaborate with cross-functional teams, including experience leaders, facilitators, VFX designers, sales executives, and marketing professionals, and coordinate content creation, tailored to each guest experience
• Attend client strategy sessions and partner with Executive Briefing Program / Experience Center facilitators to translate objectives into a CMS client engagement framework
• Customize standard templates to create tailored client narratives and experiences
• Partner with Experience Center facilitators and sales executives to refine and finalize client-specific content
• Work closely with other content managers across our ecosystem of our Executive Briefing Program / experience center leaders, VFX designers, sales executives, and marketing professionals, to coordinate content creation, tailored to each guest experience
• Support content intake, approvals, and deadlines to support center volume and experience freshness.
• Works with respective business partners to understand their objectives and come up with optimized solutions leveraging a CMS and provides onboarding and training on the CMS.
• Actively engage in the content development and production processes for multiple concurrent client engagements
• Coordinate and manage timelines, dependencies, approvals, and publishing milestones across multiple stakeholders
• Support engagement workplans (intake → build → QA → publish), including run-of-show readiness checks, risk tracking, and escalation paths
• Partner with experience center team to prioritize competing requests, ensuring standard content updates and client customizations are delivered on time
• Demonstrate exceptional organizational skills and attention to detail

Benefits

• We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level