Digital Content Specialist

Alterra • Denver, CO

1d • Hybrid

About The Position

The Digital Content Specialist will focus on managing and optimizing Alterra Mountain Company’s AI chat platforms and digital content experiences. This role will play a critical part in enhancing user engagement across our digital ecosystem through conversational AI and content strategy. The ideal candidate is a strong communicator, highly organized, tech-savvy, and thrives in a fast-paced environment.

Requirements

• 1-2 years’ experience in chatbot management, marketing, or copywriting.
• 1-2 years’ experience with Content Management Systems.
• Strong project management, prioritization, and task management skills; ability to juggle multiple competing priorities.
• Professional/lived experience proactively marketing, communicating, and driving sales in a culturally competent manner to a broad range of audiences and new/emerging markets, including to underrepresented communities
• Passionate about creating engaging and effective conversational chat experiences.
• Collaborative in a team environment and successful independently.
• Highly organized, analytical, detail- and action-oriented.
• Acute listening skills.
• Good written and oral communication skills.
• Honors commitments through the delivery of timely and high-quality results.
• Excellent presentation skills.
• Excellent understanding of consumer digital behavior and consumer research.
• Change leader – questions existing paradigms.
• Interest in and passion for content and technology.

Nice To Haves

• Experience with contact center technologies and platforms is desired.

Responsibilities

• Manage conversational AI model for Ikon Pass.
• Assist in the deployment and optimization of chatbot experiences across resort websites and additional platforms.
• Work closely with our third-party chatbot vendor to create technical specifications for how to improve the conversational creation process, troubleshoot issues, and implement platform updates and enhancements.
• Track and analyze chatbot usages, performance metrics, and user inquiries to refine conversational flows and drive continuous improvement.
• Proactively explore and test new AI-driven features or tools within marketing platforms to enhance user experience and engagement.
• Collaborate with the internal teams to create, maintain, and update website, app, and blog content.
• Ensure consistency and accuracy of content across all platforms.
• Work with internal and external development teams to ensure content is correctly integrated and displayed on front-end digital experiences.
• Identify and recommend ongoing improvements to chatbot workflows, content management processes, and user experience strategies.
• Provide additional admin support as needed.

Benefits

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level