Digital Content Specialist

Greenpeace • Toronto, ON

8d • CA$64,643 - CA$69,918 • Hybrid

About The Position

Greenpeace Canada (GPC) is seeking a Digital Content Specialist to perform community management of our social media and create digital content intended for first engagement to ensure the organic relevance of Greenpeace Canada and grow our movement of Greenpeace supporters. Under the supervision of the Head of Communication and proactively engaging with Greenpeace’s global digital community to share and learn best practices while keeping abreast of innovation, developments and trends in the digital advocacy space, working with the team to test as appropriate and expanding the GPC internal body of knowledge, you will:
Deliver compelling, innovative and effective content that engages people who have never been involved with Greenpeace before to broaden our base of supporters and start them off in supporter journeys connected to our impact and fundraising goals.
Perform community management in our social media presence;
Ensure digital activities support progress towards campaign mobilization and fundraising KPIs and lead generation goals, particularly outside of paid advertising;
Produce innovative, engaging, and compelling social media content in a variety of formats, including multimedia, to trigger action and deepen engagement with both French and English-speaking audiences.
Manage GPCs online communities, including moderating, creating content, encouraging conversation, deepening engagement and growing communities.
Act as organizational spokesperson when required, particularly in responding to social media reactions in both French and English.
Provide social media advice and other relevant support to staff building and stewarding digital relationships.
Act as a resource to staff on the most effective use of digital properties as campaigning and communications tools.
Coordinate and manage the content publishing schedule, coordinate publishing priorities and negotiate with other departments across the website, email list and social media.
Participate in the development, planning and implementation of GPC’s content strategy and digital editorial calendar with the Head of Communications, Digital Campaigners and Head of Marketing and Donor Growth.
Report on the effectiveness of GPC’s online presence and engagement through regular reporting and analysis of metrics.
Identify campaign communication key opportunities for web target audiences. Seek to build linkages between digital and offline opportunities for action.
Manage the reporting, tracking and evaluation of specific digital campaign strategies in consultation/coordination with the Head of Insights and Engagement
Ensure all online activities comply with usability and organizational policies and procedures.

Requirements

• Must be legally authorized and entitled to work in Canada.
• Comfortable working in a remote setting within Canada, with the ability to collaborate effectively across multiple international locations.
• Candidates should demonstrate an understanding of, and alignment with, Greenpeace’s campaign approaches — including the strategic use of peaceful civil disobedience as a means of achieving environmental and social justice.
• French and English language proficiency.

Responsibilities

• Deliver compelling, innovative and effective content that engages people who have never been involved with Greenpeace before to broaden our base of supporters and start them off in supporter journeys connected to our impact and fundraising goals.
• Perform community management in our social media presence.
• Ensure digital activities support progress towards campaign mobilization and fundraising KPIs and lead generation goals, particularly outside of paid advertising.
• Produce innovative, engaging, and compelling social media content in a variety of formats, including multimedia, to trigger action and deepen engagement with both French and English-speaking audiences.
• Manage GPCs online communities, including moderating, creating content, encouraging conversation, deepening engagement and growing communities.
• Act as organizational spokesperson when required, particularly in responding to social media reactions in both French and English.
• Provide social media advice and other relevant support to staff building and stewarding digital relationships.
• Act as a resource to staff on the most effective use of digital properties as campaigning and communications tools.
• Coordinate and manage the content publishing schedule, coordinate publishing priorities and negotiate with other departments across the website, email list and social media.
• Participate in the development, planning and implementation of GPC’s content strategy and digital editorial calendar with the Head of Communications, Digital Campaigners and Head of Marketing and Donor Growth.
• Report on the effectiveness of GPC’s online presence and engagement through regular reporting and analysis of metrics.
• Identify campaign communication key opportunities for web target audiences. Seek to build linkages between digital and offline opportunities for action.
• Manage the reporting, tracking and evaluation of specific digital campaign strategies in consultation/coordination with the Head of Insights and Engagement
• Ensure all online activities comply with usability and organizational policies and procedures.

Benefits

• Four-Day Work Week – Enjoy a 28-hour work week with full-time pay and benefits, giving you more time to recharge and live your values outside of work.
• Generous Paid Leave – From vacation and personal days to additional leave options, we prioritize rest, balance, and care for yourself and your loved ones
• Comprehensive Health Coverage – Robust medical, dental, and vision plans that support your overall health and extend to your family.
• Growth & Learning Opportunities – Access to ongoing professional development, learning, and skill-building to help you grow in your role and beyond.
• Values-Driven Culture – Join a compassionate, equity-centered workplace rooted in collaboration, inclusion, and a shared mission to create a more just and sustainable world. Driven organization committed to equity, inclusion, care, and collective impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed