Digital Content & Publishing Lead – Corporate & Investment Banking

Wells Fargo Bank • San Francisco, CA

2d • Hybrid

About The Position

This role will lead digital content for Wells Fargo Corporate & Investment Banking (CIB) across priority web and social channels to expand reach and impact. You will connect content distribution to performance measurement, delivering insights that inform strategy, prioritization, and investment decisions. You’ll publish and optimize compliant market content to accelerate engagement while scaling output through strong risk controls and streamlined operations. Using performance data and sound judgment, you will continuously assess what’s working, what isn’t, and why—then apply those insights to drive improvement. This role follows a hybrid work schedule and can sit in Charlotte, NC ; Irving, TX ; Minneapolis, MN ; or San Francisco, CA . The Wells Fargo job profile is Lead Marketing Consultant.

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

• Experience implementing digital content strategies for B2B financial services
• Experience managing web and social editorial calendars under review SLAs
• Experience translating complex market topics into compliant digital content
• Experience optimizing content for search, accessibility, and engagement across channels
• Experience implementing risk controls and review workflows for digital publishing
• Experience using performance data to deliver insights, optimize content, and guide investment decisions

Responsibilities

• Lead digital content strategy implementation across web and social channels to advance CIB priorities
• Own editorial calendars and SLAs to ensure speed, accuracy, and consistency
• Translate complex market topics into clear, compliant, client‑ready content
• Optimize content for SEO, accessibility, and engagement across owned channels
• Enforce pre‑publish risk controls and reviews aligned to policy and regulation
• Partner with stakeholders to capture insights and secure timely approvals
• Measure reach, engagement, and conversion across digital channels
• Turn performance insights into test‑and‑learn actions and investment decisions
• Streamline workflows and templates to reduce time to publish and rework
• Govern content libraries, taxonomy, tagging, and archiving for reuse and findability

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed