Digital Content Program Manager (Communications & Customer Experience [CCX] Dept., Unclassified Position)

City of Dallas • Dallas, TX

1d • $70,075 - $87,610

About The Position

The Digital Content Program Manager oversees the planning, production, and distribution of digital content across social media and other digital platforms. The role manages the daily operations of two content studios, ensuring timely delivery of high-quality audio, video, photography, graphics, and other media. It maintains digital content calendars, supports organizational initiatives and events, and coordinates cross-departmental content development.

Serving as a key resource for digital storytelling, the manager works with internal stakeholders to identify and produce engaging content. The position combines strategic planning with hands-on production and requires expertise in social media, content strategy, studio operations, photography, videography, editing, and emerging digital trends. Content must be timely, engaging, accessible, and aligned with organizational priorities.

Requirements

• Bachelor's degree in Communications, Strategic Communications, Journalism, Digital Marketing, Marketing, Graphic Design, Multimedia Production, or Film/Television Production.
• At least three years of hands-on experience managing staff directly.
• At least five years of progressively responsible professional experience in digital content creation, social media, digital marketing, multimedia production, communications, journalism, photography, videography, or a related field.
• Knowledge of current principles, practices, and trends in digital content, social media, digital marketing, and multimedia communications.
• Knowledge of social media platforms, publishing tools, scheduling systems, content management systems, analytics platforms, and digital communications technologies.
• Knowledge of content gathering, development, editing, production, scheduling, publishing, and digital distribution.
• Knowledge of event-based content production and real-time social media coverage.
• Ability to manage, direct, and lead the work of new and existing employees.
• Ability to manage operations and scheduling for multiple production studios and coordinate competing production priorities.
• Ability to manage content calendars, production schedules, event schedules, and digital publishing timelines.
• Ability to work effectively in fast-paced environments and respond to time-sensitive content opportunities.
• Strong organizational skills, exceptional attention to detail, follow-through, and time management.
• Ability to exercise sound judgment and discretion when handling organizational information, digital assets, and time-sensitive communications.

Nice To Haves

• Experience managing or coordinating multiple content production environments, studios, social media channels, event coverage, or multimedia production operations.
• Experience with professional A/V equipment, photography, videography, video editing, livestreaming, and social media management.
• Experience developing and managing content calendars and coordinating content production around events and organizational initiatives.

Responsibilities

• Manage the day-to-day operations, scheduling, and utilization of two digital content production studios, including efficient use of space, equipment, technology, and production resources.
• Develop and maintain digital and social media content calendars for planned, recurring, campaign-specific, and event-related content across multiple platforms.
• Plan content schedules around organizational events, programs, initiatives, announcements, campaigns, holidays, and other priority communications.
• Coordinate studio bookings, production schedules, talent, equipment, staffing, and other resources for digital content creation.
• Oversee production and delivery of video, photography, audio, graphics, livestreams, interviews, social media assets, short-form video, and other multimedia content.
• Schedule, publish, and distribute content across social media platforms and other digital channels using appropriate content management and scheduling tools.
• Guide internal departments and content contributors on social media best practices, content development, event coverage, photography, video, and digital communications.
• Develop creative concepts and recommend approaches to digital storytelling, social media engagement, event coverage, and multimedia production.
• Establish short-, mid-, and long-term goals and objectives; develop or approve schedules, priorities, and standards; direct evaluation activities; participate in hiring and personnel activities; and monitor payroll and timecard-related issues.
• Establish and maintain production workflows and standards that promote efficiency, consistency, quality, and timely delivery.
• Ensure content follows organizational brand standards, editorial guidelines, accessibility requirements, and applicable policies and procedures.
• Track and analyze digital content and social media performance, including reach, impressions, engagement, video views, audience growth, and other indicators.
• Supervise, coordinate, train, or direct staff, interns, contractors, vendors, or other personnel supporting digital content and studio operations.
• Perform other work as needed or assigned.

Benefits

• Competitive benefits
• Growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager