Digital Content Producer (Remote)

Rosalind Franklin University of Medicine and Science • North Chicago, IL

3h • $65,000 - $75,000 • Remote

About The Position

The Digital Content Producer develops, writes, edits and optimizes audience-focused content that advances Rosalind Franklin University’s brand, supports institutional priorities and strengthens engagement across digital communications channels. The role translates complex academic programs, research, initiatives and priorities into clear, accessible content for diverse audiences.

Reporting to the Director of Content Strategy, the producer collaborates with Communications, marketing and digital team members, as well as academic and administrative partners. The position creates content for the university website, landing pages, digital campaigns and other institutional communications, applying digital storytelling, web writing, SEO, AEO, user experience and accessibility practices to keep content accurate, consistent, discoverable and aligned with university brand and editorial standards.

This is a fully remote position. The selected candidate must achieve satisfactory results from a background check and must have the mental and physical capabilities to perform the essential functions of the position, with or without reasonable accommodations.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, English or a related field.
• Three to five years of progressively responsible professional experience in digital content strategy, web content development, copy editing, UX writing or a related area.
• Demonstrated experience developing clear, concise, user-centered content for websites and other digital channels.
• Demonstrated ability to translate complex information into accessible and engaging content for diverse audiences.
• Working knowledge of digital accessibility principles and applicable standards, including Section 508 and WCAG 2.1 AA, as they relate to web content, headings, links, navigation, forms and multimedia.
• Demonstrated ability to work collaboratively with diverse stakeholders and manage multiple projects, priorities and deadlines in a complex organization.
• Strong writing, editing, proofreading, communication and interpersonal skills.
• Expertise in digital content development, web writing, UX writing and digital storytelling.
• Expertise in user-centered digital experiences, information architecture and principles of web usability.
• Knowledge of SEO, AEO, content performance measurement and digital analytics.
• Knowledge of digital accessibility standards and best practices.
• Familiarity with large language models, generative AI, agentic AI and emerging AI-assisted content development and optimization tools.
• Ability to adapt writing, editing and storytelling for different audiences, channels and levels of subject-matter expertise.
• Ability to interpret analytics and translate data into practical content recommendations and improvements.
• Ability to apply editorial standards, content governance practices and workflows while maintaining productive relationships with campus content contributors.
• Strong project management, organizational, collaboration and stakeholder-management skills.
• Ability to exercise sound judgment, manage competing priorities and work effectively in a collaborative, deadline-driven environment.
• Ability to communicate complex concepts clearly and translate technical or specialized information into engaging, accessible content.
• Must achieve satisfactory results from a background check.
• Must have the mental and physical capabilities to perform the essential functions of the position, with or without reasonable accommodations.

Nice To Haves

• Experience working in higher education, nonprofit, government or another complex, decentralized organization.
• Experience with an enterprise-level content management system such as Drupal, WordPress or Adobe Experience Manager.
• Experience using Google Analytics 4 and other digital analytics platforms to evaluate content and user behavior.
• Experience with SEO and tools such as SEMrush, Moz or Siteimprove.
• Experience conducting website content audits, inventories, migrations or large-scale redesign initiatives.
• Experience developing content governance frameworks, editorial standards, workflows or training programs.
• Experience working with cross-functional teams involving marketing and communications, IT, web development, academic units and administrative departments.

Responsibilities

• Develop, write, edit and optimize content for the university website, academic programs, institutional news, digital campaigns, landing pages and other communications channels.
• Translate complex academic programs, research, initiatives and priorities into clear, engaging and accessible content for diverse audiences.
• Identify, develop and produce stories with Communications team members that advance the university’s brand, priorities, enrollment and engagement goals.
• Gather information and conduct interviews with faculty, staff, students and other subject-matter experts to create accurate, compelling content.
• Apply UX writing principles to improve website content, navigation, calls to action and other digital experiences.
• Adapt and repurpose content for multiple channels, audiences and formats, following university brand, voice, tone, AP style and editorial guidelines.
• Develop and maintain accurate, accessible and user-centered content across digital platforms.
• Apply content governance standards, editorial workflows and quality assurance practices to ensure consistency, accuracy and usability.
• Conduct content audits, inventories and reviews; identify outdated, redundant, inconsistent or ineffective content and recommend improvements.
• Support website renovation, content migration and ongoing digital initiatives through content development, editing, auditing and quality assurance.
• Apply digital accessibility best practices and applicable standards, including Section 508 and WCAG 2.1 AA.
• Collaborate with the Digital Experience team on content organization, information architecture, metadata and navigation.
• Work with campus content contributors to keep information current, accurate and aligned with university standards.
• Apply SEO and AEO practices to improve content visibility, discoverability and relevance across search engines and AI-powered search platforms.
• Conduct keyword research and identify audience search behaviors, questions and information needs to inform content development.
• Optimize content structure and elements such as headings, metadata, internal links and clear, authoritative information for search and user experience.
• Use Google Analytics 4, search performance data and other analytics tools to evaluate content effectiveness and identify improvements.
• Monitor engagement, user behavior and conversion activity to inform content updates and optimization.
• Collaborate with the Director of Content Strategy and Digital Experience team to implement SEO and AEO recommendations and improve content.
• Use generative AI and AI-assisted content tools responsibly in accordance with university policies and editorial standards.
• Plan, develop and coordinate content with Communications team members to support institutional priorities and integrated communications initiatives.
• Work with designers and digital team members to develop cohesive, engaging communications.
• Build relationships with academic and administrative units to gather information, develop content and support institutional storytelling.
• Coordinate assigned content projects, production schedules, reviews and approvals to ensure accuracy, quality and timely delivery.
• Provide editorial guidance and constructive feedback to campus content contributors.
• Support the Director of Content Strategy in implementing content priorities, editorial workflows and cross-channel communications initiatives.

Benefits

• Medical, dental and vision plans.
• Paid parental leave.
• Short-term and long-term disability plans.
• Life insurance.
• Flexible spending accounts.
• 403(b) retirement plan with an 8% employer contribution after two years of service.
• Three weeks of vacation/personal leave for eligible full-time staff.
• 15 sick days for eligible full-time staff.
• Nine paid holidays, paid winter break and two floating holidays for eligible full-time staff.
• Employee wellbeing and work-life balance support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level