Digital Content Manager - Ksla

Gray Media • Shreveport, LA

5d

About The Position

KSLA is looking for a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all KSLA multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while ensuring the station stays ahead of digital best practices and emerging trends—including SEO and social strategy. As part of the newsroom leadership team, the Digital Content Manager helps deliver accurate, timely, and compelling content for a diverse audience. The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced, deadline-driven newsroom.

Requirements

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and content management systems (CMS).
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI’s role in SEO optimization.

Nice To Haves

• HTML, Canva, Adobe Creative Suite experience, and ENPS knowledge.
• Must be available for flexible scheduling, including mornings, afternoons, evenings, late nights, holidays, weekends, and additional hours as coverage demands.

Responsibilities

• Write and publish breaking and enterprise coverage across KSLA’s digital and various social platforms.
• Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling, including interactive maps, infographics, special online streams, and CTV shows.
• Use analytics to monitor engagement, optimize video and story placement, and increase overall digital consumption.
• Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku, Amazon Fire TV, and Apple TV.
• Increase social referrals by developing engaging, shareable content that drives users back to KSLA’s owned and operated platforms.
• Track algorithm changes on platforms such as Facebook, Instagram, and TikTok and adjust posting strategies as needed.
• Lead KSLA’s responsible AI strategy by developing ethical AI-use guidelines, evaluating and improving AI tools for content and engagement with human oversight, and staying current on AI trends to enhance content delivery, all in compliance with our company AI policy.
• Work with the digital team and other newsroom leaders to build and execute content plans, including regular reviews of successes and opportunities using digital analytics tools.
• Lead and coach a team of digital content creators, ensuring they are trained, supported, and meeting goals.
• Collaborate closely with reporters, producers, and newsroom staff to identify breaking news, trends, and features for digital distribution.
• Manage content flow by prioritizing coverage and monitoring all digital channels to ensure timely, accurate publication.
• Coordinate with marketing and promotions to align digital strategy with station-wide initiatives.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level