Manager, Digital Content

United Way Of Metropolitan Chicago•Chicago, IL

21h•$65,000 - $70,000•Hybrid

About The Position

The Manager of Digital Content is responsible for maintaining United Way of Metro Chicago’s digital content presence across all platforms, including email campaigns, social media, and websites. The Manager of Digital Content develops and executes content recommendations to advance the marketing and communications departmental goals to increase brand visibility, audience growth, and conversion.

Requirements

Bachelor’s degree (B.A) in Digital Marketing or related field of study and/or three or more years in a digital marketing or related digital content role
Experience and a proven track record of creating and executing successful email marketing campaigns through an email marketing tool such as Salesforce Marketing Cloud
Strong understanding of WordPress or a similar CMS
Demonstrated skills designing and developing engaging social media posts and short form digital videos
Proven understanding in current website content accessibility guidelines and SEO best practices
Ability to work well in a collaborative, multi-disciplinary team
Excellent verbal, presentation, and written communication skills
Strong analytical and project management skills
Detail oriented with focus on delivering results through creative content solutions
Proactive, self-starter, problem solver and organized
Energized and able to manage and prioritize many tasks simultaneously
Proficiency in Microsoft Office Suite, Microsoft Teams, Zoom Webinar, Trello, SmartSheets; experience with CRM systems (e.g., Salesforce) preferred.
Ability to work flexible hours, including evenings or weekends, for events as required.
Ability to travel within the Chicago region.

Nice To Haves

Photography or video editing a plus.

Responsibilities

Serve as the primary content lead for email marketing and constituent communications across United Way and 211 Metro Chicago.
Create content and work with Sr. Manager, Art Director to build and deploy all mass communications in Marketing Cloud email marketing tool. Emails include, but are not limited to monthly newsletter(s), 211 newsletters, corporate newsletters, and campaign leaders.
Create, edit, build, and deploy all content for Marketing Cloud journeys.
Work with event project leads and Sr. Manager, Art Director to create, edit, build, and deploy email communications to support events and programming, e.g., invites, reminders, thank you, etc.
Collaborate with Marketing Activation Manager and Sr. Director, Art Manager to create, edit, build and deploy direct mail emails.
Develop and manage content across all United Way and 211 Metro Chicago social media channels.
Execute social media tactics to achieve approved goals.
Develop and post all social content through Sprout Social.
Work with Sr. Manager, Art Director to update social graphics for all events, programs, etc.
Manage and update supporting social media resources, including Linktree and other audience engagement tools.
Maintain social media management tools, including Sprout Social, and identify opportunities to strengthen audience engagement and growth.
Monitor notifications and engage with tagged and partner posts.
Serve as the primary content owner for United Way and 211 Metro Chicago websites.
Develop, write, review, and update website content to ensure information remains accurate, engaging, accessible, and aligned with organizational priorities.
Work with Marketing Operations Manager to manage all content edits for all United Way of Metro Chicago-owned websites, reviewing for accuracy and SEO optimization.
Provide Marketing Operations Manager with necessary links, updates, etc. for press and story posts on website.
Work with teams across United Way to plan, create, and manage web content that works to achieve United Way’s strategic goals while also keeping to modern SEO and User Experience (UX) best practices.
Optimize website content and organization for greatest accessibility and organic search traffic.
Develop social content and other communications support for corporate partnerships.
Provide editing support for all fundraising communications, e.g., donor solicitations, presentations, stewardship reports, etc.
Collaborate with the Marketing Activation Manager to develop integrated campaign messaging across marketing channels.
Review and update content for all campaign materials 2x / year (40 + individual items) to align with approved content and messaging direction provided by Communications Director.
Provide content direction and recommendations to the Marketing Activation Manager and Sr. Manager, Art Director throughout campaign development and production processes.
Collaborate with internal stakeholders to identify content updates and opportunities for message optimization.
Manage shared Marketing & Communications inboxes, responding to inquiries and routing requests to appropriate team members.
Maintain and update staff biographies and other organizational profile content.
Represent Marcom team on REDI committee to support with programming.