Digital Content Manager

Wake Forest University • Winston-Salem, NC

19h • Onsite

About The Position

Reynolda’s Digital Content Manager will support and optimize marketing and communications efforts on behalf of Reynolda House and Reynolda Gardens, with a heavy emphasis on digital and multichannel marketing efforts. This position is responsible for managing a cohesive digital marketing strategy that prioritizes a connected user experience across website content, email marketing, and social media (paid and organic). The position is pivotal to Reynolda’s fundraising, audience outreach, engagement, and growth efforts. The ideal candidate will be able to manage multiple project timelines and have a keen eye for detail. Reporting to the Director of Marketing and Communications, Reynolda House Museum of American Art and Reynolda Gardens, the Manager is a highly organized and communicative self-starter who thrives in a culture that is creative, fast-paced, and team-oriented. This position has the opportunity to contribute to innovative marketing and communications strategies on a team that values experimentation using data-driven decisions. This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a closely related field from an accredited college or university. Equivalent experience considered.
• Two to three years of experience in digital marketing and brand content development
• Ability to write for a variety of audiences in a clear, grammatically correct, and engaging tone appropriate to a range of platforms and internal and external target audiences.
• Experience in email marketing and database management/segmentation
• Skilled in social media content creation and management; includes staying up-to-date with emerging trends and platforms
• Ability to create engaging video and photography content
• Excellent verbal, written, and interpersonal communication skills
• Strong project management skills, including familiarity with project management tools
• Resourceful, adaptable, and focused
• Analytical mindset and critical thinker
• Ability to exercise sound judgment, tact, and diplomacy
• Proficiency in Google Business Suite and Microsoft Office
• Website CMS experience a plus (WordPress, Drupal)
• CRM reporting and data extraction experience
• Ability to work successfully independently and in a team environment.

Nice To Haves

• Proficiency in image and video editing
• Knowledgeable in graphic design software such as Adobe Creative Suite
• Prior knowledge in Google Ads and Analytics

Responsibilities

• Maintains and updates content and design for Reynolda’s website Reynolda.org ensuring the user journey is in line with a multichannel marketing approach
• Produces multiple email campaigns per month in Constant Contact for Reynolda House and Gardens to be distributed to members, friends, and other audience segments
• Works with marketing director to create and maintain social media marketing and communications content calendar for team review and approval; uses social media management platform (Later.com) to publish content customized for each social channel
• Assists with publishing digital programs on multiple platforms
• Analyzes social media paid and organic performance to aid in communications evaluations and reports; tracks key digital and social media marketing engagement metrics connecting them to Reynolda’s admissions, fundraising and programmatic goals
• Engages with social media followers in a timely manner and responds to social media inquiries
• Ensures that all Reynolda House and Gardens programs and events are published on their respective websites, Facebook pages and online events calendars, including the Wake Forest University and Wake the Arts calendars and state and local tourism calendars
• Photograph and/or videos Reynolda estate and events, as needed, and coordinates with freelance photographers and videographers
• Conducts regular ‘temperature checks’ across online review sites including TripAdvisor, GlassDoor, Indeed, and Google, among others
• Tracks website analytics through Google Analytics connecting them with conversions through Reynolda’s Altru CRM
• Assists Director of Marketing and Communication with researching and buying paid media for Reynolda as needed to support programs, exhibitions, and brand growth; supports Director to create and manage integrated campaign plans and strategies
• Ensures that all content produced meets Reynolda’s brand standards and helps maintain the content production calendar as needed
• Assist Director of Marketing and Communications with other duties as determined
• Uses data to inform decisions about design
• Maintains Reynolda’s image and video library
• Represents Reynolda at community events on nights and weekends, as needed
• Collaborates with marketing colleagues at Reynolda Village and The Graylyn Estate, as needed

Benefits

• Adhere to institutional guidelines and uphold brand standards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees