Digital Content Executive Producer - Full Time

Nexstar Media Group, Inc. • Philadelphia, PA

3d • Onsite

About The Position

WPHL-TV is searching for a digital content leader. As a Digital Content Executive Producer, the role requires someone who knows how to manage a team and how to grab attention with headlines, videos, and graphics, creating creative, “thumb-stopping” content. The ideal candidate is a visionary with a passion for news and experience in platforms like WordPress, Facebook, Instagram, and Tik Tok, and analyzing data, and cares about the community. This role is responsible for updating PHL17.com, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of the brands.

Requirements

• 2 years of experience in digital content and journalism
• Capable of researching, interviewing, and writing original news articles
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Some schedule flexibility
• Regularly meets measurements of success
• Strong understanding of Google Analytics
• Proficiency in MS Office

Nice To Haves

• Chartbeat experience a plus
• HTML, CSS and Photoshop experience a plus

Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos and video
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
• Promote and distribute news content on social media

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees