Digital Mmj/Content Creator - Wmtv

Gray Media • Madison, WI

33d • Onsite

About The Position

WMTV 15 News is seeking a Digital Content Creator to expand its digital presence and invest in the future of local journalism. This is a digital-first role focused on producing original video content for social media platforms and the website, with broadcast as a secondary destination. The role is part of a dedicated digital team with an established workflow, content strategy, and mentorship structure. The audience in Madison is young, educated, and digitally engaged, presenting an opportunity to build meaningful content.

Requirements

• Genuine platform fluency — understanding what performs on Instagram Reels, TikTok, YouTube Shorts, and Facebook Video, and ability to explain why.
• Self-shooting and editing skills — comfortable on both mobile and traditional camera gear.
• Speed and efficiency — ability to ideate, shoot, edit, and publish in hours, not days.
• Audience instincts — thinking about the viewer/scroller before the anchor toss.
• Ability to adapt digital content for broadcast when needed.
• Comfort working within an established editorial team structure and content approval workflow.
• A collaborative spirit — working alongside a dedicated digital team, not in isolation.
• Valid driver's license and ability to drive a company vehicle.
• Must be able to carry 35+ pounds of gear.
• Experienced in shooting and editing unique content.

Nice To Haves

• A journalism-related degree is preferred, but not required.
• Familiarity with ENPS, Arc, Edius, Syncbak and Chartbeat is a plus, but not required.

Responsibilities

• Conceive, shoot, edit, and publish original short-form video content for Instagram, Facebook, YouTube, and the website.
• Lead with social and digital storytelling, then adapt content for broadcast use.
• Produce 3–5 social-first video pieces per week that are platform-native and audience-driven.
• Identify stories that the Wisconsin audience needs to know and adapt them for digital.
• Collaborate daily with WMTV's digital content team (dayside and nightside digital producers) within an established workflow.
• Write digital headlines, captions, and copy optimized for web and social engagement.
• Cover breaking news and community stories with a digital-first lens.
• Understand and apply basic SEO principles to digital content.
• Track performance metrics and use data to inform future content decisions.
• Contribute to broadcast newscasts, building for digital first.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree