Digital Content Creator

JTH Tax LLC • Hurst, TX

3h • Onsite

About The Position

We’re looking for a highly creative, Digital Content Creator to support the Director of Social Media in executing a best-in-class content engine. This is a hands-on role focused on creating and managing social-first content, including video, photography, and supporting blog content. This role is ideal for a strong visual storyteller who can plan, shoot, edit, and publish engaging, social-first content across channels. You’ll play a key role in bringing campaigns to life, elevating brand presence across the U.S. and Canada, and supporting franchisees in building their local social presence. This role requires a balance of creative execution and professionalism, with the ability to operate effectively within a regulated industry.

Requirements

• 2–4 years of experience in social media content creation or digital marketing
• Proven experience in video production (filming + editing)
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Lightroom), graphic design tools, and design resources (e.g., Freepik)
• Strong understanding of typography, layout, and visual storytelling
• Hands-on experience with Mirrorless Cameras and professional video equipment
• Experience with social scheduling and management tools
• Strong scripting, storytelling, and audio selection skills for video content
• Ability to manage multiple projects in a fast-paced environment
• Familiarity with social listening tools to support content decisions
• Experience with AI-powered creative tools (e.g., Gemini, ChatGPT, generative design/video tools)
• Familiarity with design and asset platforms (e.g. Freepik, Final Cut Pro, or CapCut, Envato, etc.)
• Experience with social listening and analytics tools (e.g. SOCi, Sprout Social, Meltwater, etc.)
• Strong understanding of short-form video editing styles and platform trends (TikTok, Reels)
• Experience working in a regulated industry
• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience in social media management, with a track record of developing successful social campaigns.

Responsibilities

• Execute against monthly social content calendars
• Create platform-specific content for TikTok, Instagram, Facebook, LinkedIn, and more
• Align content with brand campaigns, seasonal moments, and business goals
• Use insights from social listening tools to inform content ideas and optimize performance
• Create social-first content from concept to publish, including scripting, filming, editing, and posting
• Capture high-quality video and photography using professional equipment and mobile devices
• Apply strong shooting techniques (lighting, framing, audio, composition)
• Edit engaging, platform-native videos using tools such as Adobe Premiere, Final Cut Pro and CapCut
• Select appropriate audio, music, and sound design to enhance video performance
• Create supporting graphics and visual assets using tools such as Adobe Illustrator and AI design platforms (e.g., Freepik)
• Work with experts to translate tax related content into clear, engaging, and shareable content
• Write video scripts and develop compelling storylines for short-form and long-form content
• Bring fresh, trend-aware ideas to continuously improve performance
• Utilize AI tools to enhance ideation and content development
• Partner with SOCi to create and maintain AI generated post calendar
• Demonstrate intermediate graphic design skills, including typography and visual composition
• Communicate with franchisees to help them succeed on social media locally
• Share content ideas and best practices with franchisees for local use
• Support franchise development initiatives through social content
• Support the adoption and effective use of social tools (e.g., SOCi) across locations
• Schedule and publish content across all social platforms, update franchisee marketing calendar
• Support social outreach, engagement, and community interaction
• Assist in responding to comments, messages, and brand mentions
• Support blog strategy by publishing website content, maintaining existing posts, and generating new blog ideas that align with SEO best practices and overall marketing objectives
• Work closely with Tax Compliance and Legal teams to ensure all content meets regulatory and brand standards
• Maintain accuracy and ensure content follows established compliance processes and approvals
• Collaborate closely with the Creative Director, Chief Marketing Officer, and cross-functional teams
• Support real-time content needs, campaign launches, and brand initiatives
• Monitor and review franchisee-created content for alignment with brand standards and compliance requirements; identify opportunities for content repurposing and support approval processes as needed
• Monitor content performance and platform analytics
• Track content performance and contribute to monthly reporting
• Use tools like SOCi and social listening platforms to track, analyze, and optimize content performance
• Attend and capture content at company events, franchise office visits, interviews, and internal events
• Produce both video and photography content in real-time and for post-production use

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level