Digital Content Coordinator

Snack Innovations Inc • Piscataway Township, NJ

4d • $80,000 - $90,000 • Onsite

About The Position

Snack Innovations is a rapidly expanding consumer packaged goods company focused on healthier snack options. They are the parent company behind brands like Drizzilicious and Natural Endurance. Snack Innovations operates as both a private label manufacturer and a direct-to-consumer snack brand innovator. They are seeking driven, entrepreneurial individuals to join their growing team. The company culture values individuals who can create structure in a fast-paced, agile, and entrepreneurial environment, adapting best practices to their dynamic setting.

As the Digital Content Coordinator, you will be responsible for managing the company's digital presence across all online channels, including e-commerce platforms, retail partner systems, and social commerce. This role involves the execution, optimization, and management of product content. The ideal candidate will possess a blend of e-commerce merchandising skills and digital brand stewardship. A significant portion of the role will involve hands-on backend management of retailer systems to ensure accurate and strategic product representation online. This position offers an excellent opportunity for professional development within a fast-scaling CPG brand.

Requirements

• Ability to work full-time, on-site at our Piscataway, NJ facility.
• Bachelor’s degree required.
• 3–5 years managing e-commerce product content, digital merchandising, or digital shelf optimization.
• Proven hands-on experience navigating e-commerce backends (e.g., Amazon Vendor/Seller Central, TikTok Shop Seller Center, or major retailer portals like Walmart, Target, or Syndigo/Salsify).
• Strong understanding of e-commerce SEO, emerging GEO tactics, data analytics, and digital asset management.
• Excellent communication skills to work seamlessly with cross-functional design, marketing, and sales teams.

Responsibilities

• Own all digital assets across SnackInnovations.com, Amazon, TikTok Shop, and major retail partner sites.
• Work directly within retailer systems and backend portals to upload, update, and manage product listings.
• Manage product launches by ensuring fully optimized content and visual assets are ready and deployed on time.
• Maintain brand voice and absolute product accuracy across all online touchpoints for a cohesive customer experience.
• Partner with the design team to customize and adapt visual assets for specific platform placements and technical specifications.
• Optimize for SEO and GEO (Generative Engine Optimization) to ensure products rank highly in search engines and appear accurately in AI/LLM results.
• Stay ahead of algorithmic changes across search engines, Amazon, and AI platforms to continuously adapt strategy.
• A/B test content options including copy, imagery, and video placements to identify what drives the highest conversion.
• Track digital merchandising KPIs to measure content effectiveness and continuously optimize listings based on data and results.
• Support ad-hoc digital initiatives such as building content for retailer presentations and strategic growth projects.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level