Digital Content Coordinator

University of Florida • Gainesville, FL

1d

About The Position

The Digital Content Coordinator is a key position within the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Communications team. This role is responsible for enhancing UF/IFAS's digital presence by creating engaging multimedia content, managing social media, and leading a team of video producers. The position requires a blend of creativity, technical skill, and strategic thinking to produce compelling digital stories across UF/IFAS platforms. The ideal candidate will have a strong grasp of social media trends, audience engagement, video production, analytics, and brand management, and will thrive in a dynamic environment, collaborating with diverse stakeholders to translate complex research and Extension efforts into content that resonates with various audiences.

Requirements

• Bachelor's degree and two years of relevant experience, or an equivalent combination of education and experience.

Nice To Haves

• 2+ years of experience operating camera equipment to produce video and photo-based content
• Proven ability to grow a brand YouTube Channel
• Experience using Vid IQ to identify video topics
• Experience using YouTube Studio to analyze video performance and make improvements
• Previous experience running brand social media accounts
• Proficiency in Adobe Suite, Davincii Resolve, Canva, and Edits
• Knowledge of audio and lighting equipment
• Managerial experience
• Familiarity with video and content marketing principles
• Experience incorporating artificial intelligence into workflow processes
• Data wrangling
• Exposure to journalism ethics
• Exposure to agriculture and academia

Responsibilities

• Lead the development of high-quality multimedia content for UF/IFAS social media channels (Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms) in various formats including short-form video, long-form video, photography, graphics, reels, stories, and other digital assets.
• Research, script, direct, film, and edit video content using professional production equipment.
• Organize and conduct photo and video shoots, attend events for live social media coverage, and collaborate with internal creative teams.
• Serve as a subject matter expert on emerging content creation technologies, production techniques, and equipment.
• Provide guidance to faculty, staff, and stakeholders on on-camera communication and digital storytelling.
• Provide direct supervision and leadership for two Video Producer positions, coordinating schedules, assigning projects, establishing priorities, and monitoring progress.
• Partner with the Strategic Digital Content Manager to evaluate project requests, manage client expectations, and determine production approaches.
• Develop and implement workflow improvements, production standards, and best practices.
• Review completed projects for compliance with UF/IFAS branding, accessibility, platform best practices, and communications objectives.
• Mentor and support team members through feedback, professional development, and coaching.
• Support the development and execution of social media campaigns and content strategies.
• Assist with content planning, scheduling, publishing, monitoring, and community management across digital platforms.
• Track, analyze, and interpret social media and video performance metrics to evaluate campaign effectiveness and identify growth opportunities.
• Utilize platform analytics and content management tools to generate insights and recommendations.
• Provide training, consultation, and educational resources to UF/IFAS communicators and content creators on social media best practices, video production, accessibility, and digital analytics.
• Develop documentation and guidance materials for consistent digital communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level