Digital Content Coordinator

STX • Baltimore, MD

20h • Onsite

About The Position

STX is hiring an entry-level Digital Content Coordinator to assist a senior Digital Content Specialist in capturing, editing, and publishing digital content across social media channels for all STX sport categories. The coordinator works with internal and external partners—including athletes, teams, and retailers—to create content that meets STX brand standards, promotes its products, and participates in conversations around field hockey and lacrosse.

The role includes identifying social media trends, producing and editing content, applying analytics to improve communications, monitoring social channels and sports conversations, and developing approaches that grow enrollment and engagement. The coordinator will systemize content collection with Sport Coordinators, manage the content calendar for men’s lacrosse, women’s lacrosse, and field hockey, seek creative direction and approvals from the Director of Marketing, and deploy content in alignment with the STX Broadcast Calendar and product launches. The position is based at STX’s Baltimore, Maryland headquarters and requires extensive domestic and international travel, as well as irregular hours when business needs require them.

Requirements

• Bachelor’s degree.
• 1–2 years of experience in digital content creation, development, and management.
• On-site presence at the Baltimore, Maryland headquarters.
• Comprehensive understanding of the digital communications landscape and appreciable knowledge of social media platforms.
• Established capability in digital content collection and production.
• Willingness to travel extensively, domestically and internationally, and work irregular hours as required by business needs.
• Creative approach to developing entertaining and engaging content.
• Ability to identify trending topics and social media content trends.
• Willingness to learn and respond to creative feedback and criticism.
• Attention to detail and ability to carry out tasks thoroughly.

Nice To Haves

• Prior experience in sports-related communications.
• Personal experience playing lacrosse and/or field hockey.

Responsibilities

• Identify Instagram and TikTok content trends and develop engaging content aligned with STX brand standards and tone of voice.
• Produce, film, and edit content for STX channels using lightweight equipment and in-app tools or professional equipment and Adobe Premiere.
• Use data analytics to identify best practices and improve the effectiveness of digital communications.
• Monitor STX social media channels and conversations in lacrosse and field hockey to identify engagement opportunities.
• Develop approaches to creating and deploying digital content that measurably grows enrollment and engagement.
• Systemize content collection with Sport Coordinators, including content from sponsored athletes, retailers, and other partners.
• Manage the STX content calendar for men’s lacrosse, women’s lacrosse, and field hockey in coordination with the Director of Marketing and Sport Coordinators.
• Establish a consistent content-creation rhythm and seek creative briefs, direction, and approvals from the Director of Marketing.
• Deploy content in alignment with the STX Broadcast Calendar, product launches, and key initiatives.
• Coordinate with internal and external partners to create content that promotes STX products and aligns with brand standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level