Digital Content Coordinator (WNXP)

Nashville Public Radio • Nashville, TN

6d • Onsite

About The Position

WNXP, a part of Nashville Public Radio, seeks a Digital Content Coordinator to manage and organize online content across websites, social media, and other digital platforms. They create, edit, and publish content, ensure brand consistency, coordinate content schedules, and track performance to optimize engagement and reach. The Digital Content Coordinator shapes how WNXP shows up for its audience across every digital touchpoint: social, web, and email. They make the day-to-day calls on tone, timing, and content choices within WNXP's established voice, and they carry that voice through execution: posts, video, events, the newsletter, and website.

Requirements

• Ability to shoot and edit short-form video and photos for social and web, using tools such as Adobe Premier Pro, Lightroom, or other similar programs.
• Ability to produce on-brand graphics, social templates, and simple web assets in Canva, Adobe Express, or similar programs while working within existing brand guidelines.
• Experience planning, publishing, and managing content on Instagram and TikTok, including Reels, Stories, and native platform features; familiarity with Facebook, LinkedIn, or YouTube is a plus.
• Experience updating pages, posts, and media in WordPress (or a similar CMS), including basic formatting, image optimization, and SEO fields.
• Working knowledge of platform algorithms, trends, and feature changes, with the ability to adjust content approach as best practices shift.
• Familiarity with scheduling and analytics tools such as Later, Sprout Social, Hootsuite, or native platform insights.
• Ability to write and adapt copy in an established brand voice across formats, from captions and short-form posts to web copy and email.
• Basic copyediting skills, including attention to grammar, consistency, tone, and accuracy before publishing.
• Ability to use engagement data and audience behavior (reach, saves, shares, comments, watch time) to inform day-to-day content decisions and recommend adjustments.
• Comfortable collaborating with marketing, partnerships, and other internal teams to balance competing priorities, including incorporating sponsor deliverables into content while maintaining brand integrity and audience trust.

Nice To Haves

• Any DJ experience is preferred

Responsibilities

• Apply WNXP's established brand voice consistently across every channel, making sound day-to-day calls on tone, timing, and content choices.
• Understand WNXP's audience and how they engage, and use that understanding to guide what gets made and how it's framed.
• Support social, promotional, and fundraising content efforts alongside other teams.
• Stay current on platform and audience behavior shifts, and flag what they might mean for WNXP's approach.
• Develop and curate content for all WNXP social platforms, with emphasis on Instagram, TikTok, and YouTube.
• Create and edit written, video, and photo content.
• Attend specified events and produce live social content on-site.
• Interact with the WNXP audience directly: respond to messages, comments, and inquiries in the brand voice.
• Work with the development and corporate sponsorship teams, on promotional commitments.
• Coordinate with the corporate sponsorships team on deliverables tied to underwriting and partnership agreements.
• Stay connected with other digital roles across Nashville Public Radio to keep content consistent and avoid duplication or conflicts.
• Compile and send WNXP's weekly e-newsletter.
• Assist in editing and coordinating content on WNXP.org.
• Execute digital requirements for WNXP's giveaways.

Benefits

• Full health, dental, and vision benefits.
• Employer paid life and long-term disability insurance
• Employee Assistance Program
• 401(k) with employer match
• Generous Paid time off and holidays
• Paid medical and parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed