Digital Content Assistant (Student)

American University•Washington, DC

1d•Onsite

About The Position

The marketing communications team at the Kogod School of Business is dedicated to promoting the school’s brand and engaging our community through innovative and impactful marketing strategies. We work collaboratively to create content that resonates with our audience and supports the school’s mission and goals. We are seeking an astute student worker to assist with day-to-day projects and activities. In this role, you will help develop engaging and dynamic multimedia materials, draft and post social media content, and work directly with core audiences to support the school’s enrollment initiatives. This role requires a strong understanding of the social media landscape and exceptional storytelling skills tailored for digital platforms. Your contributions will help build brand awareness, reach key stakeholder audiences, and engage the Kogod community.

Requirements

This position is available only to enrolled American University students.
Ability to think creatively and bring fresh ideas to the table.
Strong attention to detail to ensure accuracy and quality in all outputs.
Familiarity with social media platforms and pulse on what’s trending in the digital sphere.
Excellent written and verbal communication skills.
Ability to work collaboratively with a diverse team of professionals.
Strong organizational and time management skills to handle multiple tasks and meet deadlines.

Nice To Haves

Previous experience in marketing, communications, or a related field is a plus.
Familiarity with graphic design software (e.g., Adobe Creative Suite), video editing tools, and content management systems.

Responsibilities

Lead on content capture for organic social media
Draft relevant, timely content for social media
Use Canva to create static and motion social media graphic assets
Independently post and schedule social media content following content calendars
Upload blog articles, draft new web pages, and other needs within the Content Management System (CMS) as assigned
Actively listen during and contribute to team brainstorm sessions and other meetings
Assist in the promotion of events through various channels, ensuring maximum reach and participation
Attend events to provide live social media coverage and/or interview faculty, students, staff, alumni, or other key individuals in support of content development
Monitor and report on digital trends to help guide our marketing strategies and ensure relevance
Provide administrative support to the marketing communications team as needed