Digital Content and News Director - KFBK

iHeartMedia • Sacramento, CA

9d • Onsite

About The Position

The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month. We are the largest podcast publisher, and iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers. We create and produce some of the most popular and well-known branded live music events in America. iHeartRadio is the #1 streaming radio digital service in America. Our social media footprint is 7 times larger than the next largest audio service. We have the only complete audio ad technology stack in the industry for all forms of audio. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations. Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

Requirements

• Proficient in Microsoft Office suite, social networking platforms, Google Analytics, Hubspot and Salesforce or similar tools
• Ability to adapt in real-time to different breaking local news and/or national trending topics
• Knowledge of social apps including Social Flow, Hootsuite and Tweetdeck required
• Ability to learn news systems quickly
• Highly proficient in digital content including websites, social media, blogs and mobile/tablet applications, video, etc.
• Demonstrated excellence in demand generation marketing
• Excellent oral and written communication skills; proven writing, editing, proofreading and copywriting skills
• Excellent project management skills; strong attention to detail, and high work standards
• Ability to work independently and collaboratively with a matrixed team
• Experienced journalist who’s covered and wrote news for either radio, television, newspaper, digital news
• Some on-air experience on radio or television
• 5-8 years of work experience in Journalism/Marketing
• Samples of demand generation marketing and/or online sites
• Bachelor’s degree preferably in Marketing, Journalism or Communications
• Full proficiency and understanding of job function
• Ability to work independently with minimal guidance
• In-depth knowledge of key business drivers and how this impacts your team
• Experience in team and project management for mid-sized projects
• Ability to recognize and mitigate risk
• Confidence to solve complex problems using multiple sources of information
• Growth mindset and desire for continued knowledge sharing and learning
• Understanding of impact of your own decisions
• Ability to identify new opportunities for continued improvement across business
• Comfort acting as a trusted advisor for colleagues with less experience
• Ability to manage complex and confidential information and to influence others to build consensus across all levels

Nice To Haves

• Familiarity with Adobe Creative Suite is a plus
• Media experience preferred as a news reporter, anchor, or producer

Responsibilities

• Oversees online news content activities for KFBK, including KFBK's social media.
• Oversees the planning, development and acquisition of content for online sites, a discrete portion of online sites, or an assigned market segment.
• Creates, enhances, and sets the direction and tone of online content.
• Identifies additional markets.
• Creates measurable demand generation campaigns that drive traffic to iHeartMedia’s websites.
• Owns all aspects of demand generation, acquisition and online marketing, including landing pages, advertising (display, retargeting, mobile, in-app and other advertising); ensures quality.
• Collaborates with Marketing, Operations, Sales, support and senior management team members to shape goals, strategies and tactics.
• Devises unique, creative ideas for new features, content and enhancements that advance objectives and strategic plan.
• Evaluates, selects and manages outside vendors as appropriate, including direct marketing agencies, email providers, list brokers, etc.
• Collaborates with KFBK Air Talent on digital content
• Interacts with staff and utilizes the resources of 24-7 News Pacific Region
• Contributes on-air segments for KFBK Morning & Afternoon News as requested
• Fills in as a back-up KFBK Morning & Afternoon News Producer when other fill ins aren’t available
• Covers breaking news events on-air as requested

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level