Digital Communications Specialist

The University of Texas at Austin•Austin, UT

5d•Hybrid

About The Position

The Digital Marketing Specialist supports Texas Science & Natural History Museum’s marketing and communications efforts through the creation, management, and execution of digital marketing initiatives. This position develops engaging content, manages social media channels, designs promotional materials, captures photo and video content, and supports digital campaigns that advance the museum’s visibility, attendance, membership, educational programs, and community engagement. The ideal candidate is a creative storyteller with strong design skills, experience creating content for digital platforms, and the ability to produce compelling visual content that brings the museum’s exhibitions, collections, programs, and events to life.

Requirements

Bachelor’s degree in marketing, communications, public relations, journalism, graphic design, or a related field, or equivalent professional experience.
Experience managing social media accounts for an organization, brand, nonprofit, museum, educational institution, or similar entity.
Experience designing digital graphics and marketing materials.
Experience capturing and editing photography and video content for digital marketing purposes.
Familiarity with social media management tools and digital advertising platforms.
Strong writing, editing, organizational, and project management skills.
Ability to manage multiple projects and deadlines while maintaining attention to detail.

Nice To Haves

Experience working in museums, cultural institutions, higher education, nonprofits, or visitor-serving organizations.
Experience with Meta advertising and social media analytics.
Knowledge of digital marketing best practices, audience development, and content strategy.
Experience with website content management systems.
Passion for science, natural history, education, or public engagement.

Responsibilities

Develop and implement social media strategies that support museum priorities, exhibitions, events, educational programs, membership initiatives, and special campaigns.
Create, schedule, publish, and manage content across the museum’s social media platforms.
Monitor audience engagement, respond to comments and messages, and foster meaningful interactions with visitors and followers.
Track trends and identify opportunities to grow audiences, increase engagement, and expand reach.
Maintain the social media content calendar in coordination with museum staff and stakeholders.
Analyze platform performance and prepare regular reports with insights and recommendations.
Create and design digital marketing assets using Canva and other design tools, including social media graphics, digital advertisements, email graphics, web content, and event promotions.
Develop creative content and campaigns that support exhibitions, public programs, membership initiatives, educational offerings, fundraising efforts, and institutional priorities.
Capture and edit photography and short-form video content featuring exhibitions, collections, visitors, staff, programs, and special events.
Produce engaging visual storytelling content for social media, digital advertising, websites, and email marketing.
Ensure consistency with museum branding standards, messaging, and accessibility best practices.
Maintain and organize digital media assets for future use.
Support the planning and execution of digital marketing campaigns designed to increase attendance, membership, engagement, and awareness.
Assist with website updates and digital promotions as needed.
Collaborate with museum staff to promote exhibitions, events, educational programs, memberships, fundraising initiatives, and other institutional priorities.
Identify and develop storytelling opportunities that highlight the museum’s mission, collections, educational impact, and visitor experience.