Digital Communications Specialist

TBA Credit Union•Traverse City, MI

4d•$50,000 - $70,000•Hybrid

About The Position

The Digital Communications Specialist plays an important role in advancing TBACU’s brand, member engagement, and growth through effective digital communication. This position develops and manages content across key marketing channels, including the website, social media, email, digital advertising, video, online banking/mobile app messaging, and select print materials. The role uses analytics, audience insights, and digital best practices to evaluate performance, identify opportunities, and recommend improvements that strengthen TBACU’s visibility and connection with members and the community. As a digital marketing resource, this position supports the Marketing Director with campaign execution, content strategy, channel optimization, and the continued evolution of TBACU’s digital presence.

Requirements

Proficient in Adobe Suite: InDesign, Photoshop, Illustrator
Proficient in Windows Operating System and Microsoft Office Suite/ o365 Suite.
Proficient in WordPress.
Strong knowledge of website analytics and digital performance metrics with the ability to analyze data and summarize it for helpful decision-making.
Familiarity with project management and workflow tracking systems.
Proficiency in video editing software.
Excellent written and verbal communication skills, with the ability to craft stories that resonate with our audience.
Ability to manage workload to meet deadlines and goals with flexibility, and determination to handle a wide variety of duties each day.
Ability to take initiative in recommending/making changes to improve efficiency.
Make recommendations concerning changes to department policies and procedures.
Self-motivated and willing to learn new technology and applications.
Well-developed reasoning and problem-solving skills, which result in good decisions.
Comfortable speaking in public and presenting ideas with influence.
Ability to work independently and as part of a team.
High attention to detail and organizational skills.
Bachelor's degree with a concentration in marketing or communications, or an equivalent combination of experience and work history, is required.
Minimum of 3 years of digital marketing experience, required.
Proven website management experience, required.
Prior experience with web content management and social media platforms, required.

Nice To Haves

Financial service experience, preferred.

Responsibilities

Ensure TBACU’s digital communications are accurate, consistent, accessible, compliant, and aligned with brand standards across all channels.
Effectively and timely communicate TBACU’s story through various platforms, including but not limited to: tbacu.com website, TBA Credit Union mobile app and online banking services, TBA Credit Union in-branch digital display, Digital media design, Videography for website and social, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Social media management; design, implementation, monitoring.
Support the full lifecycle of digital campaigns, including planning, content development, launch coordination, performance tracking, and post-campaign recommendations in partnership with the Marketing Director.
Manage and monitor social media activity and digital engagement, identifying opportunities to improve reach, strengthen connection, respond or escalate as appropriate, and support a consistent brand voice.
Track, analyze, and summarize digital performance metrics, using audience insights and channel data to evaluate effectiveness, tailor messaging, and recommend improvements.
Collaborate with leadership team to increase TBACU’s visibility online.
Maintain and improve digital communication platforms and tools, including website content, digital channel updates, troubleshooting, search visibility, user experience, and recommended enhancements.
Stay current on digital marketing trends, emerging tools, and responsible use of technology to improve efficiency, creativity, and communication effectiveness.
Manage assigned marketing projects by coordinating timelines, deliverables, communication, and follow-through.
Meet established expectations.
Maintain comprehensive knowledge of credit union products and services.
Ability to be bonded.
Ability to clear credit and criminal history check.
Ability to clear security screening for area schools to be onsite with students.
Comply with the U.S Patriot Act and the Credit Union’s Bank Secrecy and OFAC Policies and Procedures.
Comply with the Gramm-Leach-Bliley Act and the Credit Union’s Information Security program, maintaining the privacy and security of information, systems, and locations.
Track, analyze, and report on digital marketing performance metrics, providing timely summaries and recommendations to support marketing decisions.
Produce and edit video content for appropriate marketing and communication channels, including website, social media, email, and event-related needs.
Support marketing and communication needs for Credit Union events, community giving initiatives, workshops, webinars, and other outreach activities.
Support product and service promotion by gathering marketing insights, identifying communication opportunities, and recommending enhancements based on member needs or campaign performance.
Support digital marketing efforts, including email campaigns, digital advertising, landing pages, forms, and other campaign-related assets.
Assist with the design, writing, proofreading, and production coordination of print marketing materials.
Write, edit, and proofread marketing content to ensure clarity, accuracy, brand alignment, compliance, and high-quality grammar, spelling, and punctuation.
Coordinate Classroom Grant selection committees, communications, documentation, and related activities.
Provide support for Marketing Department projects and initiatives as assigned.