Digital Communications Specialist

Poudre Libraries•Fort Collins, CO

20h•Onsite

About The Position

As the Digital Communications Specialist, you will manage, coordinate, and evaluate digital communications and marketing campaigns for the Library District. Your work will involve creating digital content and coordinating many internal and external stakeholders and messages with a high-quality and measurable impact. As the Digital Communications Specialist, you will use a variety of media and digital platforms to highlight the District’s mission, services, programs, and resources including social media, video, photography, email, and website platforms.

Requirements

Must possess excellent customer service experience and skills, including deescalating difficult patrons and navigating occasional volatile situations.
Must possess excellent communication skills; ability to communicate effectively and appropriately with a diverse population, co-workers, and supervisor.
Intermediate to advanced skills with Microsoft Office, SharePoint, and Teams technologies; desktop and mobile social media platforms; Zoom; Elementor for WordPress; and project management tools like Asana.
Intermediate skills with graphic layout and image editing software in Adobe Creative Suite, including Photoshop, Lightroom, and Illustrator.
Intermediate skills with HTML, CSS, and web design/development, particularly on the WordPress platform, to include SEO/SEM practices and Google Analytics.
Intermediate skills with video and photography equipment.
Basic to intermediate skills with video production and video software like Premiere Pro.
Knowledge and expertise of digital media technologies and latest trends including data analysis.
Knowledge of community relations and marketing methods, practices, and procedures.
Advanced proofreading and editing skills.
Knowledge of target marketing practices.
Must demonstrate quality writing skills for copywriting, long-form, and short-form writing.
Must be comfortable with public speaking.
Bachelor’s degree in Journalism, Public Relations, Marketing, Advertising, or a related field from an accredited college or university is required.
Minimum of two years of experience in public relations, communications, or marketing fields is required.
Ability to read, speak, and communicate in English fluently is required.

Nice To Haves

Ability to read, speak, and communicate in Spanish fluently is desirable.
Conversational ability in other languages is desirable.

Responsibilities

Creates a welcoming environment for all customers and staff that fosters equity, diversity, and inclusion by seeking to understand, respect, and value individual differences.
Demonstrates tactful and conscientious service to people of all ages, races, abilities, cultures, and genders.
Develops and executes a digital communications strategy for the Library District in coordination with the Communications Director.
Understands community needs and customer desires in order to align digital communications activities with the Library District strategic plan.
Produces, implements, and monitors digital marketing campaigns across digital networks.
Develops and manages digital content on social media, websites, email marketing platforms, and in-library digital displays.
Manages marketing for the main Library website based on WordPress platform: creating content and designing webpages, implementing best web practices, and occasional HTML/CSS coding.
Identifies and evaluates digital marketing statistics and outcomes, using collected information and impact data to guide direction and support strategic communications.
Analyzes data and produces reports on the Library’s social media platforms, email marketing, and Google Analytics to make recommendations on improving campaigns, engagement, and reach.
Creates strategic internal and external communications that communicate the intended “brand” of the Library District in alignment with the Library District strategic plan.
Provides photography and videography services as needed or requested by Library staff.
Manages digital advertising in Meta Business Suite based on analytical results and Library needs.
Coordinates and manages communications with external vendors, including language translators as needed.
Coordinates with the Library District’s graphic designer to finalize digital graphics.
Helps enable staff to implement best practices for Library District communications and public relations.
Coordinates content delivery with Communications Team for a consistent schedule of internal communications to facilitate an informed workplace and support staff engagement.
Helps maintain the Communications SharePoint site.
Represents the Library on community committees and projects as needed.
Assists in community outreach activities during special events and strategic partnership activities.
Helps to maintain safety, security and healthy environments in the library.
Responds to facility hazards and emergencies according to protocols.
Stays current on Poudre Libraries policies, processes, procedures, events, and technologies required to perform work duties.
Participates in training and continuing education as needed.
Performs other duties as assigned.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.