Digital Communications Specialist II

Texas A&M University System • College Station, TX

3d

About The Position

The Digital Communications Specialist II plays a critical editorial and digital role across Texas A&M AgriLife’s integrated marketing and communications team. This position serves as a content creator and editor for AgriLife’s digital content, ensuring consistency, quality and best practices across all AgriLife email communications, including newsletters, AgriLife Today, LiveWhale, brand websites and other digital platforms to support strategic, digitally focused storytelling across channels. This role blends editorial judgment, digital publishing expertise and strategic communications support, working across teams to elevate the clarity, effectiveness and impact of AgriLife communications. The ideal candidate is a strong editor and writer, highly organized, digitally savvy and comfortable balancing day-to-day production with longer-term strategic communications needs.

Requirements

• Bachelor’s degree in communications, journalism, marketing, English or a related field, or an equivalent combination of education and experience.
• Two years of related experience.
• Strong editing and writing skills, with the ability to improve clarity, flow and effectiveness of content.
• Experience producing or editing newsletters, email campaigns or digital publications.
• Familiarity with digital publishing platforms and email marketing tools.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.
• Ability to multitask and work cooperatively with others.

Nice To Haves

• Experience working in a marketing communications team, or higher education communications environment.
• Familiarity with audience segmentation, email performance metrics and content optimization.
• Experience adapting content for multiple digital channels.
• Working knowledge of accessibility standards and digital content best practices.

Responsibilities

• Newsletter Editorial Coordination Serve as the central editor and quality-control lead for externally focused AgriLife newsletters.
• Edit newsletters for clarity, structure, accuracy, brand voice, accessibility and digital best practices.
• Ensure newsletters follow established standards for: Subject lines and preview text Content hierarchy and scanability Calls to action Accessibility and compliance
• Partner with content creators to improve newsletter effectiveness through constructive editorial feedback.
• Create and manage marketing & communications leadership-identified newsletters, including drafting, editing, scheduling and coordination.
• Maintain and support mailing list accuracy and hygiene, working with team members to ensure appropriate segmentation and updates.
• Help evolve newsletter strategy over time by identifying opportunities to improve performance, consistency and audience engagement.
• Manage the newsletter calendars, including scheduling sends, assigning editors, updating scheduled workflows and liaising with the Texas A&M Foundation newsletter calendar.
• Writing & Strategic Communications Support Write and edit content across digital channels, including: AgriLife Calendars Web and digital newsroom content Short-form content Other supporting marketing and communications digital materials
• Support digitally-focused newsroom content, ensuring stories are structured for online audiences and multi-channel use.
• Assist with cross-channel storytelling by adapting content for email, web and other digital platforms.
• Collaborate with media relations, editorial, marketing and social media teams to align messaging and timing.
• Digital Best Practices & Coordination Apply and reinforce best practices for digital publishing, including: Audience-first writing Clear headlines and summaries SEO-aware structure Accessibility standards
• Support content planning and coordination across teams to ensure newsletters and digital content are aligned with broader communications priorities.
• Track and monitor digital performance metrics and flag trends or opportunities for improvement.
• Other Duties as Assigned

Benefits

• Health, dental, vision, life and long-term disability insurance with Texas A&M AgriLife contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Employee Wellness Initiative for Texas A&M AgriLife

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level