Digital Communications & Marketing Manager

HEAL THE BAY • Santa Monica, CA

2h • $78,000 - $88,000 • Hybrid

About The Position

Heal the Bay is seeking a Digital Communications & Marketing Manager to lead their digital communications and content creation efforts. This role will be responsible for managing the organization's social media presence and website, growing digital audiences, and creating content that connects people to Heal the Bay's mission and encourages action such as volunteering, membership, event attendance, advocacy, and donations. The position will collaborate across departments, particularly with the Development team, to ensure digital channels effectively support fundraising priorities. Key responsibilities include developing and implementing social media strategies, managing the content calendar, writing and editing engaging content, and fostering follower engagement. The role also involves maintaining and updating the organization's WordPress websites, building campaign-specific web pages, and developing and distributing email campaigns through Emma. Additionally, the manager will partner with the Development team on fundraising campaigns, produce promotional content for events, and support volunteer-to-donor conversions. Performance tracking through website, email, and social media analytics, along with project management for communications requests, will also be integral to the role. A passion for Heal the Bay's mission and environmental conservation is essential.

Requirements

• 3+ years of experience in digital communications, marketing, or a related role, preferably in a nonprofit or mission-driven organization.
• Proficiency with WordPress, Google Analytics, Canva or Adobe Creative Suite, email marketing platforms (Emma or similar), and social media management tools.
• Strong writing and editing skills, with the ability to adapt voice and format for varied audiences.
• Photo, short-form video, and graphic design skills.
• Organized, collaborative, and able to manage multiple projects and deadlines.
• Passion for Heal the Bay's mission and environmental conservation.

Nice To Haves

• Experience with Salesforce or a similar CRM a plus; willingness to learn required.

Responsibilities

• Develop and implement social media digital content strategy across Instagram, Facebook, LinkedIn, and emerging platforms; create, schedule, publish, and monitor content including graphics, video, stories, and campaigns.
• Manage the organizational content calendar and coordinate messaging across departments, with fundraising campaign dates built in as fixed anchors.
• Write and edit content across channels, translating scientific, policy, and programmatic work into engaging public-facing storytelling aligned with organizational voice and brand.
• Engage followers, partners, influencers, and community organizations to grow audiences and deepen engagement against defined targets.
• Maintain and update organizational websites in WordPress, including webpages, event listings, blog posts, landing pages, and campaign content.
• Build and maintain appeal landing pages, event registration pages, and giving-related web content in partnership with the Development and Community Engagement teams.
• Develop and distribute email campaigns, newsletters, event promotions, and fundraising appeals in Emma, managing segmentation, testing, and list coordination.
• Implement SEO and user experience best practices, with attention to clear pathways from content to action (sign up, register, join, give).
• Partner with the Development team on fundraising campaigns, including direct mail appeals and monthly giving emails.
• Produce promotional content for community engagement and volunteer events, major fundraising events, and public campaigns before, during, and after each event.
• Support volunteer-to-donor and visitor-to-donor conversion through follow-up content and conversion-oriented calls to action.
• Monitor website, email, and social media performance and prepare regular reports on audience growth, engagement, and campaign results.
• Manage communications requests, timelines, approvals, and project workflow.
• Support media monitoring and the media contact database.

Benefits

• Comprehensive benefits package, including health, dental, vision, life insurance, retirement contributions, and paid time off.
• Heal the Bay covers 90 percent of employee medical, dental, and vision insurance premiums.
• Full-time employees are also eligible for life insurance and participation in the organization’s Simple IRA retirement plan.
• Employees receive paid vacation and Heal the Bay recognized holidays in accordance with organizational policy.
• In accordance with California labor law, employees are eligible to accrue and use up to 72 hours of paid sick leave per calendar year after completing 30 days of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed