Digital Communications Manager - Law School

University of Richmond

6d•$58,656 - $75,046•Onsite

About The Position

The Digital Communications Manager (DCM) will be responsible for shaping the Law School’s digital footprint. This role involves defining and executing the Law School’s communications strategy across all digital platforms, including websites, social media, email, SEO/GEO, and advertising. The DCM will support institutional marketing and communications efforts by creating and curating shareable content to reach a variety of internal and external audiences.

Requirements

Bachelor’s degree with 3 years’ experience in communications, marketing, web design, journalism, or graphic design.
Strong understanding of modern web and digital platforms.
Strong understanding of modern content strategy definition and execution.
Strong knowledge of web/digital best practices, including usability, accessibility, and mobile/responsive web.
Demonstrated social media platform fluency as part of a business strategy.
Deep knowledge of web content management systems, such as Wordpress, Cascade, or Terminal Four.
Familiarity with social media management tools (i.e. Hootsuite, Sprout Social).
Strong knowledge of website and social media analytics tools (i.e. GA4).
Demonstrated understanding of search engine optimization (SEO)/generative engine optimization (GEO).
Proficiency in relevant software, including Adobe Creative Suite and Canva.
Ability to learn new programs and adapt to new technologies quickly.
Strong understanding of digital marketing principles, best practices in communications, and brand management.
Exceptionally skilled at project management and multitasking.
Strong eye for design and digital storytelling.
Clear and concise written and verbal communication skills.
Ability to collaborate and an affinity for teamwork.

Nice To Haves

Experience with writing for a variety of audiences and channels, web content development, social media content development and management, or data analytics are a plus.
Experience with video editing, email marketing, photography, videography, or graphic design are a plus.

Responsibilities

Develop and execute the School’s digital communications strategy across websites, social media, and email to drive key business objectives including brand awareness, reputation management, recruitment, and philanthropic engagement.
Collaborate with School departments to evaluate and recommend best digital solutions for their goals.
Define key metrics and analyze data for university properties, GEO/SEO and search tools, web accessibility, and advertising/campaign asset performance to continually evolve and improve.
Monitor and evaluate social and digital trends to identify emerging opportunities to grow key audiences and increase engagement across platforms.
Collaborate with colleagues in University Communications to optimally integrate and align the School’s digital strategies with overall institutional strategy.
Maintain a pulse on school-wide programming and achievements to proactively identify opportunities for content.
Implement best practices in digital communications, marketing, higher education, and legal education to improve digital presence and enhance user experience.
Balance multiple projects and deadlines while creating high-quality content.
Oversee content management for the School’s website, social media, and other digital communications channels.
Regularly conceptualize, create, and publish content that enhances affinity for the School, communicates successes, builds connections, and encourages engagement.
Monitor social media mentions and, in partnership with the Director of Communications & Marketing, determine appropriate responses and address areas of concern.
Conduct front-line quality assurance testing for web-based and digital products.
Develop and maintain editorial calendar for content across digital platforms.
Conduct regular platform audits to ensure content is accessible, up-to-date, accurate, and optimized.
Serve as the School’s primary photographer and videographer.
Organize and direct photo and video shoots, provide photo and video coverage for events, develop scripts, cast projects, manage postproduction.
Conceptualize and integrate video and photography into digital platforms.
Develop KPIs to evaluate content performance.
Monitor, analyze, and report on website and social media data and trends to determine successes and recommend areas of opportunity for current and future brand advancement.