Digital Communications Coordinator

ACLU of DC

1d•Hybrid

About The Position

The Digital Communications Coordinator supports ACLU-D.C.'s mission by creating and distributing compelling digital content across social media, email, and web platforms. This role is primarily focused on graphic design, video production, and social media management, with a particular emphasis on building ACLU-D.C.'s audience in the District and advancing the organization's advocacy campaigns. The Digital Communications Coordinator will work under the supervision of the Strategic Communications Director and in close collaboration with the Communications, Policy, Legal, and Development departments. Ideal candidates will have strong graphic design and video production skills, a creative eye, and a commitment to civil rights and civil liberties. This is a limited-term role with funding for 2 year(s), with the possibility for extensions depending on a variety of factors including but not limited to budget and organizational workload. This position is a member of the ACLU-DC staff bargaining unit represented by the Washington Baltimore News Guild and is non-exempt under the Fair Labor Standards Act.

Requirements

Minimum of 2 years of experience in graphic design, video production, social media content and strategy, digital marketing, or related fields, preferably in the nonprofit or advocacy sector.
Demonstrated proficiency in graphic design software, such as Canva, Adobe Photoshop, Illustrator, or InDesign.
Experience creating short-form video content and comfort with on-camera appearance.
Strong writing and editing skills, with an ability to communicate complex ideas clearly and accessibly.
Experience managing social media platforms and scheduling tools (e.g., Sprout Social or similar).
Highly organized, with the ability to manage multiple projects simultaneously in a fast-paced environment.
Responds in a timely manner to work assignments and requests; follows through and meets commitments.
Must be legally authorized to work in the United States.

Nice To Haves

Bachelor's degree in communications, graphic design, or a related field.
Experience with email marketing platforms, Drupal, WordPress, or Salesforce.
Experience with photography.
Working knowledge of HTML and CSS.
Familiarity with influencer outreach and relationship management.

Responsibilities

Write, edit, and schedule social media posts across ACLU-D.C.'s platforms, including Instagram, TikTok, Threads, X/Twitter, Facebook, LinkedIn, BlueSky, and YouTube.
Produce graphics, short-form videos, and other multimedia content for social media posts and advocacy campaigns.
Build and grow ACLU-D.C.'s audience among D.C. residents, ACLU members, advocacy organizations, press and media, elected officials, and the legal community.
Appear on camera as needed to support video and social media content production.
Manage the social media calendar using a platform such as Sprout Social, ensuring consistent and timely posting.
Develop and manage ACLU-D.C.'s tone and strategy to effectively reach target audiences on platforms like TikTok, YouTube, and LinkedIn.
Respond to comments, questions, mentions, and direct messages in a timely and appropriate manner.
Track trending topics and identify opportunities for the organization to participate in relevant online conversations.
Support the organization’s digital advertising strategy.
Collaborate with Communications and program staff to develop timely, mission-aligned content.
Research and identify influencers and online creators aligned with ACLU-D.C.'s mission and campaigns.
Build and manage relationships with influencers to amplify organizational messaging and advocacy work.
Coordinate influencer collaborations, including content direction, deliverables, and follow-through.
Design graphics for social media posts, advocacy campaigns, development projects and email communications, and web content.
Create print graphics for organizational materials, events, and departmental needs.
Develop visual assets that communicate complex civil rights and legal topics in accessible, engaging ways.
Maintain consistent ACLU-D.C. brand voice, style, and visual identity across all graphic materials.
Design graphics on a project-specific basis to support departments across the organization.
Create, edit, and produce short-form and long-form video content for social media and digital platforms.
Oversee technical aspects of video production, including filming, editing, and quality standards.
Attend rallies, events, and actions to capture photo and video content for organizational use.
Maintain consistent ACLU-D.C. brand voice, style, and visual identity across all video content.
Support the production of HTML emails, action alerts, and web content updates in collaboration with senior digital communications strategist.
Assist with repurposing website content for social media use.
Help maintain ACLU-D.C.'s website using content management systems, as needed.
Attend ACLU-D.C. events, rallies, and external coalition partner events to document and capture content.
Create digital content and social media toolkits for partners and clients.
Support digital actions such as petitions and online campaigns in coordination with program staff.