Digital Commerce Content Specialist

The Republic of Tea • Des Peres, MO

4d

About The Position

The Republic of Tea is seeking a Digital Commerce Content Specialist to serve as the primary copywriter and content steward. This role involves owning the development, editing, accuracy, and ongoing optimization of consumer-facing copy across both brands, translating each brand's distinct voice into clear, engaging content for various platforms including ecommerce websites, email, catalogs, social media, paid media, retailer platforms, product launches, and sales materials. The specialist will combine exceptional writing and editing skills with disciplined content operations to manage a high volume of projects and product information, maintaining content in Shopify and Syndigo, supporting search visibility and conversion, and collaborating with various internal teams and external partners to ensure content is accurate, on-brand, optimized, and delivered on time. This position is ideal for someone who enjoys balancing creativity with organization, thrives in a collaborative environment, and loves creating content that informs, inspires, and drives results.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, Business, or equivalent relevant experience
• 0 - 2 years of experience in copywriting, content marketing, ecommerce content, editorial production, or a related role
• Portfolio demonstrating strong consumer-facing writing across multiple formats and the ability to shift voice for different brands and audiences
• Excellent writing, editing, proofreading, and verbal communication skills
• Experience with a content management system, preferably Shopify or WordPress, and working knowledge of ecommerce SEO
• Exceptional attention to detail and the ability to manage multiple assignments, stakeholders, SKUs, and deadlines
• Ability to collaborate effectively with creative, ecommerce, sales, product, regulatory, operations, and technical partners

Nice To Haves

• Experience with Syndigo, Salsify, or another product content syndication platform
• Experience writing for a consumer brand, ecommerce business, retailer, agency, or specialty food and beverage company
• Familiarity with GA4, Google Search Console, Looker Studio, SEO tools, Amazon content, AEO/GEO, accessibility, and content testing

Responsibilities

• Write, edit, and proof copy for both brands while maintaining their distinct voice, tone, terminology, and audience expectations.
• Own copy development for email and SMS, website banners and landing pages, product and collection pages, catalogs and direct mail, organic and paid social, retailer marketing, presentations, one-pagers, brochures, guides, and sales materials.
• Translate product features, flavor profiles, ingredients, preparation guidance, seasonal themes, partnerships, and brand stories into persuasive, customer-focused messaging.
• Create headlines, subject lines, preheaders, calls to action, product names, promotional copy, educational content, FAQs, and channel-specific variations.
• Provide final copy-editing and proofreading for grammar, claims, product details, offer language, links, and brand standards.
• Maintain practical brand voice and copy standards, including approved terminology, claims guidance, and channel conventions.
• Own written product content across republicoftea.com and uptonTEA.com, including descriptions, feature callouts, flavor notes, preparation instructions, FAQs, metadata, and required compliance details.
• Maintain product detail, collection, and landing pages in Shopify as products launch, change, transition, or are discontinued.
• Coordinate the content process for new item setup, product renovations, and discontinuations to ensure approved copy is live by required dates.
• Maintain a content refresh calendar and review pages for accuracy, consistency, mobile readability, accessibility, discoverability, and conversion.
• Partner with Creative to develop content briefs, copy decks, wireframes, image copy, and direction for digital and print assets.
• Own the accuracy and day-to-day maintenance of product copy in Syndigo across active retail and wholesale partners.
• Create and optimize retailer-specific titles, bullets, descriptions, enhanced content, search terms, FAQs, and other digital shelf content.
• Partner with the Digital Marketplace Manager to adapt approved source content for Amazon and third-party marketplaces.
• Coordinate with Commercialization and Regulatory to gather approved product information and support launch readiness.
• Audit retailer and syndicated content for accuracy, completeness, claims, search visibility, ratings and reviews, and brand consistency; help resolve publishing and content-flow issues.
• Monitor competitor content and digital shelf execution to identify improvement opportunities.
• Conduct keyword and customer-question research and apply SEO, AEO, and GEO principles to product, category, educational, seasonal, and campaign content.
• Optimize titles, headings, body copy, metadata, internal links, tagging, taxonomy, and structured content for traditional and AI-powered discovery.
• Maintain integrated editorial calendars across both brands, coordinating topics, formats, deadlines, approvals, and publication schedules.
• Develop organic social copy and repurpose product, campaign, educational, and editorial content for relevant platforms.
• Monitor content, ecommerce, organic search, email, and social performance using GA4, Search Console, platform analytics, and SEO tools.
• Support content testing, document results and learnings, and use performance data to refine copy standards and future content plans.
• Support seasonal campaigns, product launches, partnerships, retailer initiatives, trade shows, packaging updates, and sales enablement projects.
• Attend project meetings, document decisions, communicate next steps, and proactively flag missing information, risks, or timing concerns.
• Serve as a content accuracy and brand voice resource for Marketing, Commerce, Sales, Creative, and agency partners.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level