Digital Commerce Associate Brand Manager
About The Position
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. The Associate Brand Manager, Listerine Digital Commerce will drive the execution and optimization of digital commerce initiatives across key retail and social commerce platforms. This role is responsible for delivering best-in-class digital shelf content, improving eCommerce performance through data-driven optimization, and supporting social commerce growth. Working cross-functionally with Brand Marketing, Customer Development, Media, and agency partners, this individual will proactively identify growth opportunities, enhance the online shopping experience, and execute digital commerce strategies that increase traffic, conversion, basket size, and sales. This position requires a collaborative, analytical marketer with a strong digital commerce mindset and excellent project management skills who can thrive in a fast-paced environment.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field.
- 2-4 years of experience in brand management, digital marketing, eCommerce, digital commerce, shopper marketing, or related roles.
- Experience working with digital retail platforms, digital content, or performance marketing programs.
- Strong analytical skills with the ability to interpret sales data, performance metrics, and consumer insights.
- Excellent project management skills and experience managing project timelines, stakeholder alignment, approvals, and issue resolution to ensure on-time delivery.
- Strong written and verbal communication skills.
- Proven ability to collaborate effectively across cross-functional teams and external partners.
Nice To Haves
- Experience working in Consumer Packaged Goods (CPG), healthcare, personal care, or oral care categories.
- Experience with Amazon, Walmart.com, Target.com, TikTok Shop, or other digital commerce platforms.
- Familiarity with digital shelf analytics, content syndication, ratings & reviews, and retail media platforms.
- Experience working with agencies and managing creative development processes.
- Understanding of eCommerce search, conversion optimization, digital measurement, and shopper behavior.
- Experience leveraging digital analytics and testing methodologies to improve business performance.
Responsibilities
- Lead the development and execution of best-in-class digital shelf content for Listerine across priority retailers, partnering with global, brand, customer, and agency teams
- Lead the creation and optimization of product detail page (PDP) content, including copy, imagery, video, and enhanced content that drive conversion while adhering to brand guidelines
- Provide timely, actionable feedback to creative agencies and internal partners throughout content development and approval processes.
- Ensure PDPs for all new product launches are executed on time, and partner with Legal, Regulatory, and R&D teams to ensure digital content meets all compliance requirements.
- Monitor execution and syndication to ensure content is updated and maintained consistently across priority customers and platforms.
- Lead the activation of ratings and reviews programs for new product launches to support consumer confidence and conversion.
- Monitor Listerine sales, traffic, conversion, and share performance across Amazon, Walmart.com, Target.com, and other key digital commerce platforms on a weekly basis
- Translate performance data into actionable insights and recommendations to improve business results.
- Optimize Listerine retail media programs through recommendations on keywords, creative assets, product selection, and investment strategies.
- Lead test and learn initiatives, including A/B testing, and scale successful optimizations across the Listerine portfolio.
- Monitor competitive activity, category trends, and emerging digital commerce capabilities to identify opportunities for growth.
- Provide strategic guidance for Listerine's assortment, pricing, promotional activity, and content planning for platforms such as TikTok Shop and future social commerce channels.
- Grow knowledge of the digital commerce landscape and support the team's digital commerce initiatives by bringing forward insights, emerging trends, and best practices while building strong relationships across functions.
Benefits
- Annual base salary for new hires in this position ranges: $110.500,00 - $156.000,00
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
