Digital Client Success Manager

Encoura

10h • $70,000 - $85,000

About The Position

The Digital Client Success Manager (DCSM) is the primary strategic and operational contact for assigned digital marketing clients. The role manages the full campaign lifecycle, from onboarding and strategic planning through coordination, launch readiness, optimization, reporting, and ongoing performance management. It works across Sales, Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to deliver campaigns accurately and on schedule in support of client enrollment and marketing objectives.

The DCSM leads client communications and strategic discussions, manages campaign timelines and workflows, monitors performance, resolves issues, and presents actionable insights and recommendations. The role supports client retention, operational excellence, and account growth by providing a strong client experience and measurable digital marketing outcomes.

During the first month, the employee completes onboarding and platform training, shadows experienced colleagues, learns Encoura’s products and processes, and begins supporting lower-risk tasks. By three months, the employee is expected to coordinate execution and reporting for assigned accounts, participate in client meetings, prioritize workload, and resolve routine issues with limited oversight. By six months, the employee is expected to own assigned client relationships and campaign execution, lead recurring client discussions, identify optimization and growth opportunities, and independently manage multiple campaigns and deadlines.

Requirements

• At least 5 years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles.
• Strong understanding of digital marketing solutions, including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies.
• Hands-on experience with advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms.
• Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms.
• Strong consultative mindset and excellent presentation, communication, and relationship-building skills.
• Ability to explain technical and performance concepts clearly to clients with varying levels of expertise.
• Strong organizational, strategic thinking, problem-solving, and operational management capabilities.
• Ability to manage multiple priorities simultaneously in a fast-paced, evolving environment.
• Must be eligible to work in the United States.
• Must complete and pass CLEAR™ identity verification as part of pre-employment screening.

Nice To Haves

• Experience working with higher education institutions or in higher education environments.

Responsibilities

• Manage day-to-day relationships and campaigns for a portfolio of digital marketing clients, serving as the primary contact for strategic guidance, updates, and support.
• Coordinate campaign execution with Creative, Data Operations, Tracking & Attribution, Digital Operations, Enrollment Marketing, and other internal teams to ensure accurate, timely launches.
• Manage campaign timelines, deliverables, approvals, and operational workflows.
• Monitor campaign pacing, performance, and KPIs; identify opportunities to optimize targeting, creative, budget allocation, audience strategy, and conversion performance.
• Analyze reporting data and platform insights, then develop recommendations and communicate performance to clients and internal stakeholders.
• Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations.
• Troubleshoot campaign, tracking, reporting, and operational issues and coordinate resolution with internal teams and external partners.
• Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce relevant digital marketing strategies.
• Collaborate across teams to improve workflows, operational efficiency, communication, and scalable service delivery.
• Stay current on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices.

Benefits

• Health insurance
• Retirement contributions
• Paid time off
• Other programs that support employee well-being
• Certain roles may be eligible for variable compensation in addition to base salary

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed