Digital Campaign Manager

Natera

1d • Remote

About The Position

The Digital Campaign Manager will lead the development and execution of full-funnel, integrated digital marketing campaigns that support Natera’s regional marketing efforts. This role is responsible for architecting multi-channel digital initiatives that guide prospects through every stage of the buyer’s journey from awareness to conversion and converting marketing demand into a measurable pipeline for sales.
The ideal candidate combines strong digital strategy expertise with analytical rigor, cross-functional collaboration, and a passion for data-driven optimization. This role collaborates closely with Business Marketing, Sales Operations, Field Marketing, Digital Operations, and Creative teams to drive measurable results across high-impact clinical markets.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
• 3-5 years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment.
• Strong background in demand generation, multi-channel campaign management, and full-funnel strategy.

Nice To Haves

• experience in Biotech, Healthcare, or regional marketing.

Responsibilities

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs.
• Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across portfolios.
• Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution.
• Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting.
• Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams.
• Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions.
• Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals.
• Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery.
• Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement.
• Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.

Benefits

• comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• free testing
• fertility care benefits
• pregnancy and baby bonding leave
• 401k benefits
• commuter benefits
• generous employee referral program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees