Digital Campaign Coordinator

Cumulus Media New Holdings Inc.•Knoxville, TN

6h•Remote

About The Position

Cumulus Media has an immediate opening for a full time Digital Coordinator. The ideal candidate will work with internal and external teams to facilitate multi-channel digital marketing programs, ensuring each campaign’s smooth progression through its lifecycle of operational workflows, from launch to completion. As a Digital Coordinator, you will be responsible for overseeing all aspects of preparing, launching, and maintaining the various aspects of a campaign – including its unique tasks, timeline, health, accuracy, changes, and performance – which may incorporate a variety of digital channels, including: Performance Digital Marketing Audio Streaming Podcast Advertising Display Advertising Programmatic Strategies Social Media Marketing Online Presence Solutions OTT and Video Advertising Paid Search Engine Marketing Email Marketing In this role, you play a “quarterback” role in advancing and maintaining each digital campaign’s best interests. You will have the opportunity to apply your passions for digital marketing and project management to support and ensure that internal groups (including sales representatives, account managers, ad operations, and other facilitation teams) are on time, on task, and on target to meet the marketing goals of new and existing clients through careful monitoring, open communication, and operational processes.

Requirements

Bachelor's degree in marketing, communications, or related field
1+ years of experience in digital marketing, account management, ad trafficking, or similar
Strong project management skills, with the ability to manage multiple initiatives simultaneously
Meticulously organized in following processes, setting reminders/tasks, and maintaining timelines
Exceptional verbal and written communication skills with the ability to prioritize and solve issues
Demonstrated ability to self-motivated and task-oriented for complex and fast-paced projects
Time management and organizational skills, with high attention to detail
Excellent analytical and problem-solving skills
Proven track record of delivering successful digital campaigns that drive results
Familiarity with digital marketing channels, campaign metrics, and typical client goals.
Must be a team player, with the ability to work cross-functionally with internal teams and external partners equally

Responsibilities

Develop a deep understanding of our industry-leading digital products and services
Maintain a strong grasp on digital marketing strategies – enough to advise and suggest approaches
Interface with internal teams to help build strategic pre-sale digital marketing plans for clients
Research available inventory, potential audiences, and applicable product suggestions for customized plans for active sales opportunities
Build presentation slides showing media plan options within a client-ready proposal
Work with internal and external facilitation partners to price, plan, order, onboard, and execute campaign elements that have sold
Communicate pre-launch requirements, asset specifications, and schedule deadlines to ensure that internal teams and external clients fulfill necessary requests for a successful campaign launch
Facilitate the requests for ongoing campaign updates, like optimizations or creative changes
Traffic campaign details and assets into internal systems, platforms, portals, and business tools
Monitor active campaign segments for status, pacing, performance, budget, and progress toward overall goals
Advocate for finding solutions with all applicable stakeholders to solve for active issues, process blockers, missing/incorrect elements, or performance concerns
Provide custom reporting for all in-progress and completed digital campaigns, as needed
Support strategic projects as needed (like onboarding a new platform, researching new partners, or setting up new process-oriented workflows)
Stay up to date with industry trends and best practices, sharing insights and knowledge with the team