Digital Campaign Coordinator - Lubbock

Townsquare Ignite•Lubbock, TX

2h•Remote

About The Position

Townsquare Ignite is seeking a Digital Campaign Coordinator to serve as the technical link between sales and the centralized buying team. This is a remote position, requiring the candidate to be located in Texas and collaborate with the Lubbock, TX team. Townsquare Ignite, founded in 2010, offers a suite of digital products and solutions, including owned digital properties, a proprietary programmatic advertising platform, and an in-house demand and data management platform. It is the fastest-growing revenue and profit driver for Townsquare Media.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator. Experience taking the lead in interdepartmental projects.
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required
Must be located in Texas

Responsibilities

Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas.
Respond to inquiries within 24 hours, providing data-driven insights and proactive communication.
Collaborate with sales teams to define objectives, KPIs, and targeting strategies.
Conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates.
Create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives.
Develop and format compelling proposals for client opportunities.
Manage and update website content to promote upcoming live events.
Coordinate with designers and vendors to create event signage and oversee production timelines.
Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps.
Ensure consistency of branding and messaging across digital and physical event materials.
Gather and organize campaign details (targeting, geo, audience segments, etc.) and confirm orders.
Collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements.
Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities.
Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables.