Digital Brand & Reputation Specialist

Beztak • Farmington Hills, MI

1d • Onsite

About The Position

Beztak is seeking a Digital Brand & Reputation Specialist to join their team in Farmington Hills, MI. This role focuses on strengthening Beztak’s online brand presence by managing and optimizing reputation platforms and local search systems across multiple locations. The specialist will oversee tools for AI-driven review management, ensure accurate listings, improve customer engagement, and enhance local search performance. This is a strategic, operational role centered on platform management and continuous optimization, not graphic design or social media content creation. The ideal candidate is detail-oriented, digitally fluent, and excels at system optimization, brand consistency, and leveraging AI for customer experience.

Requirements

• Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar
• 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization
• Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
• Familiarity with AI-assisted marketing and customer engagement tools
• Strong understanding of: online reputation management, local SEO/listings management, customer review strategy, digital brand consistency
• Exceptional written communication and editorial judgment
• Strong organizational skills and attention to detail
• Ability to manage multiple properties/accounts and prioritize effectively

Nice To Haves

• Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
• Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer

Responsibilities

• Manage and optimize Beztak’s reputation management platform ecosystem
• Utilize platform recommendations and analytics to improve online visibility and brand performance
• Oversee review solicitation and response strategies across property and corporate accounts
• Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
• Ensure listings accuracy and optimization across all digital directories and local search platforms
• Support AEO and local search optimization initiatives
• Partner with internal teams and external creative partners to oversee visual and branding initiatives
• Provide quality control and creative oversight on marketing and visualization projects
• Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
• Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes.
• Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills

Benefits

• 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
• Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday
• Life Insurance, provided at no cost to the employee.
• Five medical plan options – several including a Health Savings Account with an employer contribution
• Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
• Employee Referral Program
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level