Digital Assets Product Manager-Lead

Sunward Federal Credit Union•Albuquerque, NM

1d•Hybrid

About The Position

The Digital Assets Product Manager is Sunward Federal Credit Union’s resident expert in cryptocurrency and on-chain digital assets. The role supports strategy, contributes to roadmap execution, optimizes performance, and drives cross-functional delivery of the credit union’s on-chain, cryptocurrency, and digital asset solutions. It provides senior-level product leadership and partners with Payments, Digital, Marketing, Deposits, Risk Management, Compliance, Finance, Retail, and Contact Center teams to educate, measure, and deliver solutions. The position contributes to the performance narrative for assigned platforms and is directly accountable for contributing to Sunward’s strategies for digital and on-chain assets and related experiences. The role drives product strategy and roadmap execution, translates marketing strategy into product requirements and outcomes, and leads end-to-end digital asset and on-chain experiences across assigned platforms. It partners with risk, fraud, and decisioning teams; coordinates delivery with internal teams and vendors; conducts market and competitive research; supports agile delivery; and defines and reports on growth KPIs. The role also mentors Associate and Specialist Digital Product Managers (Growth) and advances AI-assisted experimentation, personalization, and predictive optimization initiatives. The position primarily works in an office or hybrid remote home-office environment with standard office equipment. It may require on-call rotation, work outside standard business hours to support critical systems, and occasional travel to branches, facilities, meetings, training, or vendor engagements.

Requirements

At least 6 years of experience in on-chain digital assets, cryptocurrency, product management, growth product management, or a closely related field.
Advanced knowledge of on-chain digital assets, cryptocurrency, stablecoins, and related solutions.
Strong command of A/B testing, multivariate experimentation, and AI-assisted personalization and optimization methodologies.
Strong working knowledge of AI and machine learning applications.
Solid understanding of agile methodologies and best practices for high-velocity product delivery.
Strong UX/UI knowledge, including how design decisions affect conversion and digital asset adoption rates.
Solid knowledge of risk management, fraud, and identity decisioning systems as they apply to on-chain digital assets and cryptocurrency.
Strong knowledge of regulatory requirements and compliance standards relevant to on-chain digital assets, stablecoins, and cryptocurrency.
Advanced analytical and data interpretation skills, including the ability to diagnose complex funnel performance issues and make evidence-based product decisions.
Strong communication and influence skills to align Marketing, Product, Payments, Digital, Technology, and leadership stakeholders around growth priorities.
Strategic, growth-oriented mindset and demonstrated ability to use experimentation and AI tools to drive measurable business outcomes.
Ability to independently manage complex, high-priority platform workstreams and cross-functional initiatives.
Ability to consume new information, develop an informed perspective, and stay current on developments in digital assets, cryptocurrency, wallets, exchanges, and related technology and industry topics.
Demonstrated ability to mentor peers and contribute to a high-performance growth product culture.
Ability to sit for extended periods while working at a computer and use a computer, keyboard, mouse, and multiple monitors for extended durations.
Ability to communicate verbally and in writing via phone, video conferencing, and collaboration tools; read, analyze, and interpret technical documentation, diagrams, dashboards, and reports.
Ability to maintain focus and productivity while responding to time-sensitive or high-priority incidents.

Nice To Haves

Experience in financial services, fintech, or credit unions.
Bachelor’s degree in Business Administration, a STEAM field, Marketing, or a related field; relevant work experience equivalent to a bachelor’s degree is also accepted.

Responsibilities

Drive product strategy and roadmap execution for digital asset platforms, connecting next-generation banking capabilities to use cases that support Sunward and its members.
Serve as the senior digital assets/on-chain platform liaison with Marketing, business results owners, and Product teams; align stakeholders, advocate for platform investments that support growth targets, and translate marketing strategy into product requirements and outcomes.
Lead end-to-end digital asset and on-chain experiences for assigned platforms, supporting design, compliance, and completion optimization across retail membership, consumer lending, and deposit flows.
Partner with risk, fraud, and decisioning teams to balance digital asset and on-chain capabilities with fraud risk controls.
Drive cross-functional delivery across Technology, Marketing, Lending, Retail, Risk, and vendor partners, aligning teams on priorities and supporting high-quality platform releases.
Conduct market research and competitive analysis to identify acquisition growth opportunities, benchmark platform performance, and inform investment decisions.
Support agile delivery and continuously improve sprint execution, backlog health, release quality, and delivery velocity.
Define, track, and report growth KPIs, using performance data to drive continuous improvement.
Mentor Associate and Specialist Digital Product Managers (Growth) in funnel optimization, experimentation, and data-driven product management.
Drive the design and execution of AI-assisted experiments, personalization strategies, and predictive optimization initiatives across digital asset and on-chain platforms and solutions.