Digital Asset Management (DAM) Librarian

Blue Shield of North Carolina • Durham, NC

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About The Position

We are seeking a meticulous and compliance-focused Digital Asset Management (DAM) Librarian to manage and optimize digital assets across multiple DAM platforms within a healthcare environment. As a key member of the Digital Strategy team this role is critical in ensuring the secure, compliant, and efficient use of digital assets across websites, portals, and marketing channels. The ideal candidate will have a strong understanding of healthcare data privacy regulations, including HIPAA, and experience managing assets potentially containing or pertaining to PII and PHI. They will lead taxonomy governance, rights management, asset migration, and user training while maintaining the integrity and security of all digital content.

Requirements

• Bachelor’s degree in Library Science, Health Information Management, Digital Media, or a related field.
• 3+ years of experience in related field
• In lieu of degree, 5+ years of experience in related fields
• 3+ years of experience managing digital assets in a DAM system, preferably in a healthcare setting
• Strong understanding of HIPAA, PII, PHI, and healthcare data compliance
• Experience with asset migration and DAM consolidation projects
• Proficiency in DAM platforms (e.g., Adobe Experience Manager, Bynder, OpenText, etc.)
• Excellent organizational, analytical, and communication skills

Responsibilities

• Manage digital assets across multiple DAM systems, ensuring secure storage and access.
• Enforce consistent metadata and taxonomy practices across all platforms.
• Ensure assets are appropriately classified, especially those containing or pertaining to PII or PHI.
• Develop and maintain a unified taxonomy tailored to healthcare content.
• Train users on metadata standards and taxonomy usage, with emphasis on compliance.
• Continuously refine taxonomy to support evolving healthcare communication needs.
• Ensure all digital assets comply with HIPAA, GDPR, CCPA, and any other relevant healthcare or privacy regulations.
• Oversee digital rights management (DRM) and licensing for all assets.
• Implement access controls and audit trails for sensitive content.
• Lead the planning and execution of asset migration between DAM systems.
• Identify and manage duplicate or outdated assets, ensuring secure disposal of sensitive data.
• Recommend strategies for content consolidation and DAM optimization.
• Provide training and support to internal teams on DAM usage, taxonomy, and compliance.
• Develop user documentation and best practice guides.
• Act as the primary point of contact for DAM-related questions and issues.
• Conduct regular DAM health audits, including compliance checks for PII/PHI handling.
• Generate reports on asset usage, taxonomy adherence, and system performance.
• Present audit findings and improvement plans to stakeholders.

Benefits

• Annual Incentive Bonus
• 401(k) with employer match
• Paid Time Off (PTO)
• Competitive health benefits
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level