Digital Art Director

Tatcha•San Francisco, CA

2d•$150,000 - $160,000

About The Position

Tatcha is a modern luxury Japanese skincare brand. Our purpose: to inspire self-love as a quiet, lasting revolution. We are seeking a Digital Art Director who understands that luxury is not a category — it is a standard. This role is responsible for shaping the visual language of the brand across all digital touchpoints: e-commerce, paid media, email, and beyond. You will translate brand strategy into imagery, motion, and experience that feels considered, elevated, and unmistakably ours.

Requirements

6–10 years of design experience, with at least 3 years in an art direction or senior design role.
A portfolio that demonstrates luxury fluency — work that is restrained, intentional, and visually sophisticated
Deep proficiency in Adobe Creative Suite
Experience art directing photo and video productions, on-set and in post
Strong understanding of digital design principles across web, email, and social platforms
Proven ability to work cross-functionally and manage multiple projects simultaneously without sacrificing quality
A discerning eye, a strong point of view, and the professional maturity to advocate for great work

Nice To Haves

Beauty experience is a plus
motion and video editing experience strongly preferred

Responsibilities

Own the digital expression of the brand across all owned and paid channels, ensuring visual consistency and creative excellence at every touchpoint
Develop and evolve the brand's digital design system — typography, color, imagery, motion, layout — within established brand guidelines
Art direct photography and video shoots for digital use, including e-commerce, campaigns, and social content
Partner with the brand creative team to ensure digital executions uphold and extend the brand's luxury positioning
Lead visual concepting for digital campaigns, from seasonal launches to always-on content, KSM and promo, ensuring each execution is strategically grounded and creatively distinctive
Translate campaign briefs into cohesive visual narratives that work across formats and platforms
Direct external agencies, photographers, retouchers, and production partners with clear creative vision and precise feedback
Collaborate with the digital product and UX teams to ensure the brand experience on-site is as considered as the brand experience everywhere else
Art direct product and lifestyle imagery with an understanding of how visuals perform in a commerce context — conversion and beauty, not beauty at the expense of conversion
Mentor and guide junior designers (a small digital team-up to 4), modeling a standard of craft and intentionality
Partner with project management to scope creative timelines realistically and protect the quality of the work
Participate in creative reviews with senior stakeholders, presenting work with clarity and conviction