Digital Applications Specialist

AmFirst Career•Birmingham, AL

About The Position

This role partners closely with cross-functional teams (IT, Business Intelligence, Marketing, and Operations) to ensure that member-facing digital tools align with organizational goals and technical requirements. The specialist will be responsible for enhancing SEO, leading website design and maintenance, updating online forms and links, coordinating with white-label partners, improving the member experience on the website and app, facilitating app updates, troubleshooting app-related issues, and partnering with vendors on UX research and optimization. Additionally, the role involves updating email signatures, managing website security certificates, and performing other assigned job-related duties.

Requirements

Three to five years of similar or related experience.
Proficient in SEO strategy, content creation, and page optimization.
Skilled in web design and maintenance, with an eye for user experience and accessibility.
Familiar with Google Analytics, online form creation, and digital communication tools.
Strong knowledge of HTML, CSS, and JavaScript.
Understanding of web security practices and certificate management.
Strong project management skills and ability to work cross-functionally.
Ability to create and maintain technical and procedural documentation for digital properties.
Excellent communication and problem-solving abilities.

Nice To Haves

A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Responsibilities

Enhance SEO across all webpages by optimizing content, keywords, and titles.
Lead website design, updates, and maintenance for all AmFirst sites.
Maintain and update online forms and links to ensure compliance with industry standards and internal security protocols.
Coordinate with white-label partners to maintain brand, content, and functional cohesion.
Collaborate with operations and vendors to improve the member experience on the website and app, assisting end users as needed.
Utilize Google Analytics to monitor website and app performance, identify trends, and highlight opportunities for improvement.
Facilitate and assist with app updates and enhancements, coordinating closely with our online banking provider and communicating changes across departments.
Troubleshoot and resolve app-related member issues via our online banking CMS.
Partner with website vendor (BloomCU) on ongoing UX research and website optimization initiatives.
Update and redesign organizational email signatures as needed, and ensure timely renewal and management of website security certificates.
Perform other job-related duties assigned.