Digital and Web Experience Marketing Manager

Delta Dental Of Idaho•Boise, ID

3h•Hybrid

About The Position

Culture rules at Delta Dental. It's key to our becoming the leading dental benefits carrier in the state, reaching over 500,000 Idahoans with our dental plans and community outreach programs. We're small on ego and big on grins. You'll see us involved in community events and "Did you make someone smile today?" on our To-Do lists. Our employees have the opportunity to make a difference in people's lives while working in an environment full of challenge, collaboration, flexibility, and industry-leading growth potential. Join our team committed to better oral health for all Idahoans. The Marketing Manager, Digital and Web Experience, is a critical role responsible for managing, maintaining, and enhancing the Delta Dental of Idaho website using Adobe Experience Manager (AEM). The primary focus of this position is to ensure the website is accurate, up to date, user-friendly, and aligned with brand and business objectives. In addition, this role develops and executes digital marketing initiatives that support brand awareness, lead generation, and sales across channels, including SEO, SEM, paid media, email, social media, and content marketing. The position works closely with cross-functional partners to plan, implement, and measure digital campaigns, manage website content and performance, and conduct market research to inform ongoing optimization efforts.

Requirements

Bachelor’s degree or equivalent experience.
Minimum of three years of experience as a website manager, digital marketing specialist/manager, or similar role.
Experience working in content management systems, preferably Adobe Experience Manager (AEM).
Ability to use approved AI-assisted tools to support digital content creation, analysis, optimization, and quality assurance, with appropriate human review to ensure accuracy, brand alignment, accessibility, and compliance.
Experience applying AI-supported insights to evaluate website performance and digital user journeys, including identifying friction points, content gaps, and optimization opportunities.
Demonstrated judgment in responsible AI use within a regulated or confidential-data environment, including adherence to governance standards and validation of outputs.
Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising.
Experience with HTML, CSS, web development tools, GIT, or other source management tools.
Expertise with market research methods.
Experience in marketing data analytics and tools.
Strong computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (Web analytics (GA4), Google Adwords, etc.)
Experience working with various content formats such as blogs, videos, audio podcasts, etc.
Exceptional communication and writing skills.
Basic graphic design and editing skills.

Responsibilities

Manage, maintain, and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM), ensuring content accuracy, usability, accessibility, brand consistency, and alignment with business objectives.
Partner closely with the IT team to support updates and enhancements to secure member, provider, employer, and broker portals, including content updates, testing, and coordination of releases.
Oversee website content lifecycle management, including page creation, updates, archiving, redirects, and governance standards to ensure a high-quality and compliant digital experience.
Implement and manage Search Engine Optimization (SEO) best practices across the website and digital content, including keyword research, on-page optimization, technical SEO considerations, performance monitoring, and traffic analysis to improve organic search visibility.
Monitor website performance using analytics tools, tracking metrics such as traffic, engagement, conversions, and user behavior; analyze results and provide insights to support continuous improvement.
Support digital marketing initiatives that drive awareness, engagement, and lead generation, ensuring campaigns align with website strategy and direct users to optimized digital experiences.
Plan, execute, and optimize paid digital advertising campaigns in collaboration with internal partners and external vendors, with a focus on driving qualified traffic to key website pages.
Collaborate with the Marketing and Social Media Specialist to support social media advertising efforts and evaluate performance to improve visibility and engagement.
Work cross-functionally with content, design, development, marketing, compliance, and IT teams to ensure digital initiatives are executed accurately, securely, and on schedule.
Coordinate with third-party agencies and Delta Dental Association partners to support website functionality, content standards, and shared digital initiatives.
Stay informed on website management, digital experience, accessibility, security, and digital marketing best practices to recommend enhancements and ensure compliance with evolving standards.
Build effective working relationships with internal stakeholders to support organizational goals and ensure digital platforms meet business and user needs.
Demonstrate a commitment to the organization’s vision, mission, values, code of ethics, and compliance and security standards.
Perform other duties as assigned.