Digital Marketing and Experience Associate

Indiana University Health SystemIndianapolis, IN
17hHybrid

About The Position

Digital Marketing and Experience Associate Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes. They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do . Indiana University Health is seeking individuals who embody these values to join our Digital Marketing and Experience team in the role of Associate. Assists in supporting the development and promotion of the IU Health brand among internal and external audiences by helping to optimize the user experience and management of service delivery across digital platforms. Helps ensure the organization's websites and other digital platforms provide up-to-date and comprehensive product/service information that is easily available to existing and potential customers. Supports an information architecture that is well organized, user friendly, and presents a consistent corporate look and feel through assisting with requirements definition, testing, and ongoing enhancements. Participates in cross-functional teams across the IU Health system, along with agencies and other vendors. This is an entry-level professional position that supports the delivery of digital health experiences through assigned tasks, as well as supports the development and promotion of the IU Health brand across digital platforms. Team members at this level contribute by assisting with updates, quality checks, testing and other foundational activities that ensure platforms and processes are accurate, reliable and user-friendly. Individuals in this role work under the guidance of more experienced team members, applying developing professional knowledge and skills while learning team standards, processes and tools. They are expected to complete tasks in a timely, accurate and professional manner, to ask for support when needed and to demonstrate responsiveness and collaboration across projects and teams. This will be a hybrid role with occasional onsite expectations. Key Relationships Reports to : Digital Marketing and Experience Manager Key Relationships : Digital Product, Digital Ops, CRM, Marketing, and Clinical Teams Candidate Qualifications Candidates for the position will be evaluated according to the following criteria and competencies. Bachelors Degree required. Degree in Web/New Media, Informatics, Computer Science, Marketing, Business or related discipline preferred. 0-3 Years of Experience. 2-3 years of related experience preferred. Requires an understanding of website design and development including HTML, CSS, standards, usability, analytics, search engine optimization, and related terminology. Experience with matrix organization and complex work environment preferred. Indiana University Health is unlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana’s largest employers and the most comprehensive medical system in the state, our vision is to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation’s healthiest states. IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world-class care for children and adults and improve the health of patients and communities across Indiana. Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status.

Requirements

  • Bachelors Degree required.
  • 0-3 Years of Experience.
  • Requires an understanding of website design and development including HTML, CSS, standards, usability, analytics, search engine optimization, and related terminology.

Nice To Haves

  • Degree in Web/New Media, Informatics, Computer Science, Marketing, Business or related discipline preferred.
  • 2-3 years of related experience preferred.
  • Experience with matrix organization and complex work environment preferred.

Responsibilities

  • Assists in supporting the development and promotion of the IU Health brand among internal and external audiences by helping to optimize the user experience and management of service delivery across digital platforms.
  • Helps ensure the organization's websites and other digital platforms provide up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
  • Supports an information architecture that is well organized, user friendly, and presents a consistent corporate look and feel through assisting with requirements definition, testing, and ongoing enhancements.
  • Participates in cross-functional teams across the IU Health system, along with agencies and other vendors.
  • Supports the delivery of digital health experiences through assigned tasks, as well as supports the development and promotion of the IU Health brand across digital platforms.
  • Assisting with updates, quality checks, testing and other foundational activities that ensure platforms and processes are accurate, reliable and user-friendly.
  • Complete tasks in a timely, accurate and professional manner, to ask for support when needed and to demonstrate responsiveness and collaboration across projects and teams.
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