Associate, Digital Marketing

The RMR Group•Atlanta, GA

3d•Hybrid

About The Position

We’re seeking a detail oriented, tech savvy, and customer obsessed Associate, Digital Marketing Strategy, to develop B2C and B2B digital marketing strategies for our real estate portfolio. This role will be a key contributor to our multichannel marketing efforts, helping generate qualified leads throughout the customer journey. oriented, tech savvy, and customer obsessed channel marketing efforts, helping generate qualified leads throughout the customer journey. As a member of the digital marketing team, you will play an integral role in managing and optimizing our marketing technology stack. Your work will help connect prospects to customer workflows while driving efficiency and scalable automation. You will collaborate closely with property operations, sales teams, and marketing partners to ensure that lead generation mechanisms (CRM systems, marketing automation tools, websites, and partnership referral channels) are functioning effectively and consistently delivering qualified lead generation mechanisms. This role is responsible for supporting ariumliving.com and rmrgroup.com, with shared and overlapping responsibilities across both websites.

Requirements

3+ years of experience in digital marketing management, marketing automation, CRM, or lead management, preferably in commercial real estate
Familiarity with CRM, CDP, MAP, GA4 and Google Tag Manager platforms
Understanding of digital advertising, website conversion tactics, and SEO
Analytical mindset with the ability to derive insights from data and act on them
Detail-oriented, highly organized, and comfortable in a fast-paced, matrixed environment
Strong communication skills and a proactive, team-first attitude

Nice To Haves

Experience in multifamily housing or commercial real estate
Knowledge of fair housing guidelines and digital marketing compliance
Understanding of digital advertising, website conversion tactics, and SEO
Strong understanding of the residential leasing lifecycle and lead-to-lease funnel

Responsibilities

Identify opportunities and challenges within the customer journey and develop strategies for improving the flow
Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan
Leverage reporting tools to monitor websites’ performance
Partner with the Associate, Digital Advertising on opportunities to increase lead performance quality and reporting on the end-to-end customer journey
Monitor and manage incoming lead flow across multifamily websites to ensure timely follow-up and optimal distribution
Maintain and optimize lead capture forms, chatbots, and contact pathways on websites
Oversee the website maintenance and site content optimization
Build and deploy automated email and SMS journeys to nurture customers throughout the funnel
Segment audiences based on behavior, demographics, and lifecycle stage to deliver personalized communications
Test and refine drip campaigns, autoresponders, and re-engagement workflows to improve lease conversion rates
Support marketing campaigns with timely execution of automated communications and lead flow updates
Own day-to-day management of marketing automation platforms (e.g., CRM, CDP, etc.)
Ensure clean data hygiene and integration between marketing platforms
Work with analytics teams to develop dashboards that surface actionable insights on campaign and lead performance

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life & Disability Insurance
Health Savings Account (HSA) & Flexible Spending Plans (FSA)
401(k) Plan with Employer Match
Holidays, Vacation & Sick Time
Parental Leave
Tuition Assistance
Matching Gift Program
Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance