Web Marketing Intern - Digital Experience and Analytics

Texas Instruments • Dallas, TX

4h

About The Position

Change the world. Love your job. About the job: The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation. This internship is geared towards individuals who have an interest in: Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps. Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content. Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels. Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively. Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs. Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Requirements

• Pursuing a Bachelor's or Masters degree in Marketing, Marketing Research& Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design& Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
• Cumulative 3.0/4.0 GPA or higher

Nice To Haves

• Experience or basic proficiency with high-level programming languages (python, Java)
• Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
• Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
• Internship experience in a similar field
• Strong analytical skills and curious mindset
• Capable of multi-tasking and handling conflicting priorities
• Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
• Ability to communicate complex topics to variety of stakeholders
• Can make progress in an ambiguous environment

Responsibilities

• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
• Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
• Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
• Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
• Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
• Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo

What This Job Offers

• Career Level: Intern