Manager, Digital Experience & Web

IMB • Richmond, VA

1d

About The Position

The International Mission Board, a nonprofit religious organization in Richmond, VA, is hiring for a Manager, Digital Experience & Web! Location: Richmond, VA Rate: Commensurate with experience + great benefits! The Manager, Digital Experience & Web serves as the strategic digital lead for IMB’s web presence—primarily imb.org—ensuring it functions as a high-performing channel for awareness, engagement, and conversion. This role sets the digital vision and roadmap, leads cross-functional digital initiatives, and manages a team responsible for delivering compelling, user-centered experiences that inspire individuals to pray, give, and go. As a key leader within Growth Marketing, this role translates organizational priorities into scalable digital strategies, oversees the digital product roadmap, and ensures IMB’s website and related digital touchpoints directly support revenue growth, lead generation, and long-term audience engagement. The Manager partners closely with cross-functional teams to drive measurable digital performance and continuous optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, Communications, Digital Media, or related field preferred.
• 5–8 years of progressive experience in digital marketing, digital product management, web management, or digital experience leadership roles.
• Demonstrated experience leading digital strategy and managing a web product roadmap.
• Proven experience with content management systems (e.g., WordPress).
• Strong proficiency in Google Analytics 4 and performance analysis tools.
• Experience leading conversion rate optimization initiatives and UX testing programs.
• Deep knowledge of SEO strategy, on-page optimization, and evolving AI-driven search environments.
• Experience collaborating with UX/UI designers to enhance site usability and conversion performance.
• Strong project management skills with the ability to prioritize multiple initiatives and deliver on deadlines.
• Demonstrated leadership ability with experience supervising team members and coordinating cross-functional efforts.
• Collaborative mindset with the ability to influence stakeholders and external partners.

Nice To Haves

• Experience supporting revenue, fundraising, or donor-focused digital initiatives strongly preferred.

Responsibilities

• Lead the vision, strategy, and execution of IMB’s digital experience across imb.org and related web properties.
• Own and maintain the digital product roadmap, prioritizing initiatives that align with revenue growth, awareness expansion, engagement outcomes, and organizational goals.
• Define requirements, scope initiatives, and guide implementation of marketing-driven web projects including campaign landing pages, donation flows, ecommerce enhancements, lead capture systems, and storytelling pathways.
• Balance short-term campaign needs with long-term digital platform health and scalability.
• Manage and develop web and digital team members, providing direction, feedback, and performance oversight.
• Establish clear priorities, workflows, and quality standards for digital execution.
• Foster a culture of excellence, speed, collaboration, and continuous improvement.
• Coordinate work across internal stakeholders and external development partners to ensure timely and high-quality delivery.
• Ensure imb.org functions as a primary growth and conversion engine for individual giving, prayer engagement, and participation opportunities.
• Collaborate with UX/UI resources to improve navigation, usability, and conversion paths—especially for giving, volunteering, and ecommerce.
• Lead testing initiatives (A/B testing, UX research, CRO experiments) to improve engagement and revenue outcomes.
• Oversee ecommerce storefront performance as a revenue channel in partnership with Shared Services and fulfillment teams.
• Translate analytics into actionable insights that inform roadmap prioritization and campaign optimization.
• Regularly report on digital KPIs including: Traffic growth Conversion rates Revenue attribution Engagement metrics Funnel performance Use data to inform digital investment decisions and strategic planning.
• Serve as the primary digital experience leader.
• Manage relationships with external web vendors, development partners, and technical resources.
• Educate internal stakeholders on digital best practices and platform capabilities.
• Ensure digital initiatives align with broader organizational and SBC priorities.

Benefits

• Medical insurance with choice of 3 plans, dental, vision, HSA and FSA benefit plans (and more!)
• Short- and long-term disability and basic life insurance coverage (employer paid) - with supplemental coverage available
• 403(b) Retirement Plan Savings - with 5% employer contribution plus up to a 4% matching contribution, fully vested after 3 years
• 21 days of paid time off accrued in the first year, plus 11 paid holidays and the week between Christmas and New Years
• Volunteer Mission Trip Benefits so you can experience mission life firsthand by working with our teams overseas
• Access to tuition discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager