Digital and Event Marketing Specialist

Ingenius Prep

6d•$45,000 - $55,000•Remote

About The Position

InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries. Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.

Requirements

Native-like fluency in Chinese speaking and writing
Proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
Strong time-management skills
Working knowledge of college applications/admissions process
Experience in marketing-related work (campus involvement, internships, etc)
Stay up to date with the latest trends and best practices in marketing

Responsibilities

Develop strategies and tactics to promote our company and drive qualified leads to our front door
Deploy successful full-cycle marketing campaigns (start to finish)
Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
Oversee in-house and partner presentations, RSVPs, and event success
Research and attend industry events - expos, networking events, etc.
Produce valuable and engaging content for WeChat
Build strategic partnerships with key industry players
Measure and report performance of marketing campaigns, gain insight, and assess against goals
Leverage AI tools to improve marketing efficiency and output