Spécialiste en analyse numérique / Digital Analytics Specialist

Genetec • Montreal, QC

6d

About The Position

The Digital Analytics Specialist is deeply focused on strengthening our analytics strategy and operations while supporting Genetec’s ongoing digital transformation initiatives. As a valuable member of the Analytics team, this person will be immersed in our analytics processes and technology stack, including Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, Data Studio, and experimentation or behavior analytics tools such as A/B testing and heat mapping. The Specialist will help grow our web, portal, technical documentation, commerce, and technical support analytics practice by monitoring the performance of our core digital properties, supporting consent-aware tracking implementation, analyzing data, validating data accuracy, and building dashboards for stakeholders. Working closely with other global marketing teams, this role will help translate business objectives into measurable outcomes and guide data- and insight-driven decisions.

Requirements

• University degree in Digital Marketing, Analytics, or a related field; Google certifications in GA4, Big Query considered extremely valuable
• 5+ years of experience in digital/web analytics within a B2B digital marketing environment
• Solid hands-on experience with Big Query, Google Analytics 4 (GA4), Google Tag Manager (GTM), custom Data Layer implementation, and Data Studio
• Hands-on experience in using BigQuery and SQL for data analysis and validation, including joins, aggregations, GA4 export data, and scheduled queries
• Experience developing measurement plans, validating analytics and marketing platform data; Strong understanding of events, conversions, attribution, performance data, and how datasets connect across the marketing measurement pipeline
• Working knowledge of JavaScript for tracking, custom events, variables, and tag conditions
• Understanding of how marketing platforms such as Google Ads, Meta, LinkedIn, and Bing structure data, with the ability to connect and reconcile datasets in BigQuery
• Strong communication skills; able to translate technical findings into clear business insights and practical recommendations
• Fluent in French and English, both verbal and written (this role requires interaction with our international collaborators and customers)

Nice To Haves

• Experience with Power BI for advanced data visualization and reporting
• Familiarity with Server-Side Google Tag Manager (sGTM) concepts, configuration, troubleshooting, or optimization
• Familiarity with BigQuery Dataform or similar data transformation and workflow management concepts
• Working knowledge of A/B testing, experimentation, or behavior analytics tools
• Experience supporting conversion rate optimization (CRO), website experimentation, digital journey analysis, or behavioral insights tools

Responsibilities

• Build and maintain dashboards and scalable datasets using Looker Studio, BigQuery, SQL, and scheduled queries
• Own and execute the measurement lifecycle for assigned initiatives, including planning, implementation, validation, analysis, reporting, and follow-through
• Maintain and improve analytics infrastructure, including Google Analytics 4 (GA4), Google Tag Manager (GTM), custom DataLayer, BigQuery datasets, and Data Studio dashboards; run regular quality assurance (QA) tests
• Gather stakeholder reporting and tracking requirements, translate business needs into key performance indicators (KPIs)
• Analyze and validate analytics and marketing platform data to troubleshoot issues, reconcile reporting, validate conversion tracking, and ensure tracking accuracy
• Work with data from Google Ads, Meta, LinkedIn, and Bing from a measurement and tracking perspective, not campaign execution
• Understand how analytics, marketing platforms, content management systems (CMS), and customer relationship management (CRM)-connected data interact across the end-to-end marketing measurement pipeline, and validate analytics outputs against relevant connected source systems where needed
• Document tracking logic, validation steps, and reporting definitions, and share analytics best practices with Marketing stakeholders
• Collaborate with Marketing teams to align analytics with campaign performance, digital experience, and business objectives
• Recommend improvements to tracking, reporting workflows, and data quality practices

Benefits

• Attractive compensation package
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Free, unlimited coffee and fruits
• Private, free parking for all employees
• Onsite fitness facility with personal trainer, and multiple wellness and health workshops

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level