Digital Analytics Specialist

Ford • Dearborn, MI

1d • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
In this position...
We’re seeking for an Experienced (Adobe / Google) Analyst who enjoys using data to shape meaningful digital experiences. In this role, you’ll serve as the Insights Hub lead for our web teams, where you’ll use data driven insights to improve user experiences, increase engagement, and support broader business outcomes. You’ll work closely with partners across our Blue, Model e, and Own web marketing teams, providing the data and strategic context they need to make confident, informed decisions. You’ll bring a strong foundation in web analytics (Adobe), audience segmentation, and experimental design, along with the ability to translate complex data into clear, actionable recommendations that drive real impact.

Requirements

• Bachelor’s degree in Data Science, Marketing, Business, Statistics, Psychology,or a related field (or equivalent practical experience).
• Experience working with enterprise digital analytics and experience measurement platforms, including tools such as Adobe Analytics, ContentSquare, Medallia, Microsoft Excel and Tableau (Google Analytics)
• Strong understanding of web analytics concepts, including user behavior analysis, engagement metrics, funnels, and conversion measurement.
• Build and maintain comprehensive website dashboards that bring together performance, engagement, and experience metrics, enabling teams to easily monitor health, track progress against goals, and identify opportunities for optimization.
• Ability to translate complex data into clear, actionable insights for cross functional partners.
• Comfortable building data narratives and presenting findings to a range of stakeholders, from practitioners to leadership.
• Experience partnering with cross functional teams such as product, design, marketing, engineering, and analytics.
• Comfortable working in an enterprise environment with multiple analytical partners and shared platforms.
• Able to manage multiple priorities, balance ad hoc requests with strategic work, and operate with a high degree of ownership.

Nice To Haves

• Experience connecting web analytics with CRM, media, or social data to evaluate end to end performance.
• Familiarity with audience segmentation, personalization strategies, or customer journey analysis.
• Experience working in or alongside an agency analytics or consulting team.

Responsibilities

• Insights Hub Leadership
• Data Exploration & Analysis
• Reporting & Communication
• On Page Engagement Optimization
• Benchmarking & Experimentation
• Strategic Planning & Measurement
• Audience Personalization, Segmentation & Targeting
• Audience Building Support
• Strategy & Ideation

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees