Digital Analytics & Marketing Operations Intern
About The Position
Hilltop Holdings is seeking a Digital Analytics & Marketing Operations Intern to support the optimization of digital experiences through data analysis, quality assurance, content governance, and marketing operations. This role assists with website taxonomy management, customer journey mapping, campaign tracking, reporting, and analytics validation while helping maintain organized documentation and processes. The intern will also research and test approved AI tools to identify opportunities for automation and operational efficiency, contributing insights and recommendations that support data-driven decision-making and continuous improvement across digital marketing initiatives. Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop.com. The Finance department at Hilltop Holdings is a vital component of our organization. We are responsible for managing and optimizing the financial health of the company. Our team is comprised of highly skilled professionals who possess a deep understanding of the intricate workings of the financial world. We analyze and interpret financial data, ensure accurate reporting and compliance with regulations. With a focus on strategic financial planning and forecasting, we provide valuable insights to guide decision-making processes throughout the organization. From budgeting and forecasting to financial analysis and risk management, our department plays a crucial role in driving the success and sustainability of Hilltop. We work closely with other departments to support their objectives, provide financial guidance, and facilitate effective resource allocation. With a commitment to integrity, transparency, and fiscal responsibility, the Finance department at Hilltop is dedicated to achieving and maintaining financial excellence.
Requirements
- Support the optimization of digital experiences through data analysis, quality assurance, content governance, and marketing operations.
- Assist with website taxonomy management, customer journey mapping, campaign tracking, reporting, and analytics validation.
- Help maintain organized documentation and processes.
- Research and test approved AI tools to identify opportunities for automation and operational efficiency.
- Contribute insights and recommendations that support data-driven decision-making and continuous improvement across digital marketing initiatives.
Responsibilities
- Support the optimization of digital experiences through data analysis, quality assurance, content governance, and marketing operations.
- Assist with website taxonomy management, customer journey mapping, campaign tracking, reporting, and analytics validation.
- Help maintain organized documentation and processes.
- Research and test approved AI tools to identify opportunities for automation and operational efficiency.
- Contribute insights and recommendations that support data-driven decision-making and continuous improvement across digital marketing initiatives.
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
