Digital Analytics Manager - Ptarmigan Media

Omnicom Media US•New York, NY

22h•Hybrid

About The Position

Ptarmigan Media, a part of Omnicom Media Group, is a global leader in media services specializing in the Financial Services sector. They are seeking dynamic, forward-thinking individuals for their expanding New York office. This role offers a platform for growth, a supportive team culture, and the opportunity to work with prestigious financial services clients. The ideal candidate is entrepreneurial-minded, creative, and ready to make an impact in a collaborative and fast-paced environment.

Requirements

3-5 years’ experience in data operations and/or business intelligence
1-3 years’ experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, business analysis preferred)
3-5 years’ experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments
2+ years’ experience in client-facing roles and managing project teams (including offshore is a plus)
In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.)
Familiarity with campaign management and performance optimization processes
Strong attention to detail and ability to identify and resolve data anomalies
Advanced verbal, written, organizational, and project management skills; comfortable juggling multiple priorities
Excellent collaboration and interpersonal skills with a proactive approach to problem-solving
Experience in process automation/continuous improvement initiatives

Responsibilities

Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles. Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.