Manager, Digital Media

DAC•Toronto, ON

4d•Onsite

About The Position

The Manager, Digital Media is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be responsible for delivering core client programs that include a focus on paid search and other critical marketing channels—and work closely with clients to continually optimize performance and drive growth.

Requirements

5 years of digital media experience (paid search, social, and display in particular)
Exceptional communication skills
Impeccable attention to detail
E-commerce/retail experience (experience running and/or supporting shopping or PMax campaigns)
Previously managed digital media campaigns with large budgets, especially multi-channel ecommerce/retail accounts.
Strong expertise in digital media platforms (Google Adwords, Bing Adcenter, The Trade Desk, DoubleClick Campaign Manager), analytics tools (Google Analytics, Adobe Site Catalyst), and bid management platforms (Acquisio, Kenshoo, Media Optimizer, Marin, DoubleClick).

Nice To Haves

Certifications would be even better!

Responsibilities

Work closely with account service teams to consistently exceed client expectations.
Serve as the client-facing digital media authority on key programs.
Coach members of the digital media team as assigned, providing guidance and learning opportunities.
Lead the planning, building, and management of integrated digital media campaigns across multiple channels.
Monitor and manage multiple client programs as they relate to program goals and objectives.
Proactively expand and improve digital media efforts based on client business needs.
Provide ongoing analysis of paid search and display campaigns, as well as regular and ad-hoc reporting on campaign status to management and account service teams.
Support account team on client calls with technical campaign information and strategic insights.
Document agency "Point of View" for campaigns and digital media opportunities.