Digital Analyst

Triplenet Technologies • Everett, WA

7d • Onsite

About The Position

The Customer Experience team is looking for a Digital Analyst to conduct research, run reports and provide data driven insights. The ideal candidate will be well versed in Google Analytics (GA) and experienced with native app reporting on Facebook and Twitter. This person will be generating reports on web site and social media campaign performance, optimizing GA to capture data tied to KPIs, setting up dashboards, determining where we have gaps in our data and offering solutions for how to fill those gaps. In addition this person will be tasked with some competitive research and various fact-finding exercises that may not be specifically analytics related but will provide insight on trends in digital technology and potential opportunities for client.

Requirements

• Research background.
• Ability to analyze various data points across a digital landscape.
• Ability to draw conclusions and make recommendations from findings.
• Hands-on experience with Google Analytics.
• Firm understanding of how to measure digital engagement with customers via social media (specifically Facebook and Twitter).
• Responsible, organized and able to work independently with minimal guidance and supervision.

Nice To Haves

• Experience with HootSuite, Buffer and similar software.
• Understanding of how to gather customer and competitor data and draft reports.

Responsibilities

• Conduct research, run reports and provide data driven insights.
• Generate reports on web site and social media campaign performance.
• Optimize GA to capture data tied to KPIs.
• Set up dashboards.
• Determine data gaps and offer solutions.
• Perform competitive research and fact-finding exercises.
• Analyze data from GA, Facebook and Twitter to understand customer engagement.
• Make best practices recommendations for improving digital engagement.
• Document gaps in client's digital offerings by looking at competitor websites, industry best practices and other data points.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed