Timberland: Digital Analyst (Americas)

Timberland•Stratham, NH

10d

About The Position

The Digital Analyst will be responsible for leading performance reporting, full-funnel analysis, and digital insights for our North America eCommerce business. This role owns the digital analytics roadmap, partners cross-functionally to interpret performance trends, and influences strategies that drive KPI improvement. We’re looking for a data-driven storyteller with strong technical skills, a deep understanding of the digital funnel, and the ability to drive performance in a fast-paced environment.

Requirements

Be the digital analytics subject matter expert—own/influence GA, Power BI, and VF platforms for the Timberland brand
Lead full-funnel performance reporting—from acquisition and engagement to conversion and revenue
Design scalable, accurate, and actionable reporting solutions in partnership with VF Analytics, Digital Technology, and business stakeholders
Translate data into clear, actionable recommendations that improve KPIs across traffic, conversion, margin, frequency and retention
Build a prioritized digital analytics roadmap—starting with gap analysis and evolving capabilities over time
Drive a culture of data-driven decision making, socializing insights and championing best practices
Balance strategic thinking with hands-on execution
3-5 years of experience and professional achievements

Nice To Haves

Formal education in a related field is great to have

Responsibilities

Lead digital performance reporting for Timberland Americas—support the development, automation, and evolution of dashboards and KPI tracking tools across the full consumer funnel
Oversee insights and storytelling across daily, weekly, quarterly and seasonal reviews
Assist in authoring business requirements for any new reporting capabilities that need to be developed
Lead Monday Readouts—deliver a clear POV on business performance: what happened, why, and what action is needed next
Analyze end-to-end funnel performance, identifying improvement opportunities across consumer acquisition and retention, traffic, conversion, and average order value, while collaborating with cross-functional teams (Marketing, Content, Merchandising) to action against insights
Evaluate product, site paths, and campaign performance to uncover growth opportunities, reduce drop-offs, and optimize engagement, conversion, and personalization strategies
Assess funnel performance by page, category, and entry point, providing actionable recommendations to improve conversion rates and reduce bounce or abandonment
Lead the build and maintenance of KPI targets tied to financial goals—by channel and customer type
Own digital forecast accuracy—track and improve forecast-to-actual performance through collaboration with Planning and Marketing
Build forward-looking forecasting tools—connect seasonal assortment and customer acquisition plans to KPI expectations and long-range performance planning
Establish baseline reporting and monitor the effectiveness of loyalty program
Partner closely with the Operations team to report on the efficacy of personalization and optimization efforts
Grow Voice of Consumer programs with the goal of collecting insightful data, surfacing and reacting to trends to improve CX
Guide SEO strategy and execution—report on organic performance and support the implementation of optimization strategies
Recommend and integrate new tools or data sources to extend the team’s analytics toolkit
Elevate overall analytics capability