Digital Advocacy Manager

Earthjustice

4d•$96,000 - $125,500•Hybrid

About The Position

Earthjustice is the nation's leading environmental law organization. We wield the power of law and the strength of partnership to protect people’s health, preserve magnificent places and wildlife, advance clean energy, and combat climate change. We are here because the Earth needs a good lawyer. Driven by a passion for justice, inclusion, partnership, and excellence, our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and maintain an inclusive environment where all staff are valued and respected. In addition to a talented cadre of environmental lawyers and legislative advocates, Earthjustice has an amazing Communications department that works in partnership with every other department at the organization. The Digital Advocacy Manager reports to the Associate Director of Digital Advocacy and will oversee the digital advocacy program to develop, execute, and manage multi-channel digital advocacy campaigns with the goal of driving meaningful supporter action and increasing engagement across email, mobile, paid media, social, and web. This role is highly collaborative, working with communication, legal and lobbying program staff, and other members across the organization. Campaigns focus on national and regional environmental issues including healthy communities, climate and energy, and lands, oceans, and wildlife. Experience working with 501(c)(4) organizations is a plus. The person should be comfortable with HTML, digital advocacy tools, spreadsheets, analytics, and fundraising. This is a supervisory position. The Digital Advocacy Manager is expected to work a full-time (37.5 hours/week) schedule, and may work hybrid from any Earthjustice office or remotely from within the US.

Requirements

Bachelors degree, preferred.
7+ years of relevant professional experience.
Experience with at least one eCRM tool—preferably EveryAction and experience with at least on mobile platform—preferably Mobile Commons.
Demonstrated proficiency with Excel, HTML, and digital tools.
Ability to learn quickly and take on responsibility.
Strong detail orientation, organizational, and project management skills a must.
Ability to translate complex issues into compelling, accessible communications.
Ability to prioritize, manage multiple deadlines, and respond quickly to new opportunities and developments.
Ability to work collaboratively with other staff to meet shared cross-team goals and give honest, constructive, respectful feedback.
Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Skill in leading diverse teams with emotional intelligence and cultural competence; fosters growth through mentorship, effective communication, and constructive feedback while hiring and developing team talents to align with organizational needs.

Nice To Haves

Experience working with 501(c)(4) organizations is a plus.

Responsibilities

Lead highly collaborative, integrated, multi-channel digital advocacy campaigns that advance institutional and departmental priorities, including regional campaigns in key priority states and programs that deepen supporter engagement across email, web, SMS, social media, and paid advertising.
Ensure cohesive messaging across channels and issue areas; use messaging, segmentation, and platform testing to improve email and mobile engagement, campaign effectiveness, and supporter experience. Will manage the building, coding, testing and delivery of outgoing messages and online comments to key political targets.
Work with Digital team to produce accurate, quality, and timely advocacy related content to existing and potential Earthjustice audiences in an ever-shifting landscape of news, technology, politics, and law. Must adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.
Develop email list growth strategies through paid and unpaid efforts such as partnering with social media and marketing teams on campaigns, cross promotions with other organizations, sponsored petitions and advertising campaigns.
Work closely with the Digital team to manage the strategy, growth and engagement of our SMS list for digital advocacy, identifying opportunities to optimize our messaging, digital assets, or strategies to reach growth goals.
Manage supporter engagement strategies and ensure retention of supporters on our lists and promote deeper engagement opportunities through writing LTEs, partner/coalition building, taking additional actions, etc.
Generate KPIs and populate digital advocacy dashboard, setting data-informed, mission-driven goals and benchmarks. Continuously test and refine strategies to ensure they are delivering positive outcomes for Earthjustice.
Works in tandem with Digital team to manage regular reporting on analytics, leverage data to adjust strategy, and monitor performance and effectiveness of the program.
Partners with Associate Director of Digital Advocacy to manage multi-channel digital advocacy campaigns across all issues area, including issues that intersect with Earthjustice Action.
Regularly reports out on advocacy and digital campaign performance to internal stakeholders and translates data into clear takeaways and recommendations for future campaigns.
Ongoing internal education for Earthjustice staff about the digital advocacy program to increase visibility of the work and tying it back to broader organizational goals. This includes drafting best practices guidelines and train existing and new staff on digital advocacy.
Directly manages the Digital Advocacy Specialist; conducts performance reviews, check-ins, feedback sessions, and other management functions including attending manager training and coaching sessions.
Mentors Specialist on digital strategies and the use of digital advocacy platforms; oversee the quality of work on all digital and mobile communications.
Uphold Earthjustice’s mission and values by fostering a respectful, inclusive, and collaborative work environment, providing clear direction and feedback, and promoting a culture of learning for all team members.
Oversee relevant administrative, budgeting, and personnel management of direct reports, ensuring that all organizational policies and standards are met. Partner with Communications leadership on rolling out change management initiatives.
Actively pursue professional development and contribute to a culture of learning by building skills and sharing knowledge.
Pursue innovative, best-in-class approaches to communications work and share those learnings with colleagues. Maintain an ongoing understanding of digital advocacy best practices and movement trends to ensure Earthjustice leads, not just follows.